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  • Melanie Honeycutt

    Art Director

    Charlotte, NC

Visual communications and strategic design specialist. Experienced in Multi-Channel Advertising 
and Marketing Communications focusing on print, web, branding, editorial, packaging design, in-store environments, product development, trade shows, email, social media and more. Creative concept development and brainstorming skills that reinforce the vision of the client, while defining project priorities and delegating tasks. Collaborate with writers, designers, and other staff to develop consistently successful marketing campaigns. Art direct Stylists, Designers, Photographers, and Illustrators. Clearly communicate design direction and time management to meet tight deadlines.

Work Samples

Work History

  • Art Director - Belk

    • Aquent
    • Sep 2011 - Oct 2013 (2 years 1 month)

    Worked closely with creative, production, and buying teams to manage and meet multi-project deadlines. Art direction and team leadership of on-brand print and promotional campaigns through creating and presenting concept guidelines for photography locations, props, color palettes, type treatment and layouts. Fashion and product photography art direction including model and location selection.

  • Graphic Designer, Aquent

    • Biotage
    • Aug 2011 - Sep 2011 (1 month)

    Assumed all duties of graphic design for Biotage US marketing department. Worked with Director 
of Marketing Communication and International Marketing team to manage projects and meet deadlines. Focused on brand consistency on all print material, trade shows, signage, email, web,
and photography. Responsible for guiding all work from concept through final production.

  • Creative Designer, Aquent

    • Carolina Pad
    • May 2011 - Jul 2011 (2 months)

    Developed visual presentation design for Walmart and Target 2012 Collection review. Managed creative design of the 2012 Colors’ notebook and binder collection. Strategized creative concepts based on trend and fashion forecasting research to design the 2012 Back to School Collections. Illustration art and pattern swatch design for several collections.

  • Creative Director

    • Melanie Feldman Design
    • Jan 2008 - Jun 2011 (3 years 5 months)

    Manage multiple individual clients, lead creative meetings, contract and oversee vendors. Creative direction of graphic design, illustration, mural art, and environmental design.
    Clients: Irwin Tools, Bulldog, Shur-line, Birdsong Gregory, The Flemish Weaver Studio, S.J. Landscape Architecture, Troutman Sports & Spirits, Italy Cafe, and more.

  • Graphic Designer, Freelance

    • Irwin Tools
    • 2010 - 2011 (1 year)

    Graphic design for Irwin Tools, Bulldog, and Shur-Line brand product lines. Design development, final art, and pre-press file preparation for packaging, environmental, promotional, and presentation materials.

  • Junior Designer

    • Spine llc.
    • Feb 2007 - Sep 2007 (7 months)

    Responsible for work from concept through final production for annual reports, direct mail, packaging, promotional advertising, websites, trade shows, and corporate identity.

  • Graphic Designer

    • Graham and Wayman
    • Sep 2004 - Jan 2007 (2 years 4 months)

    Responsible for work from concept through final production for corporate branding, packaging, promotional, publication, environmental, in-store signage, ROP, POP, and web design. 
Worked alongside Senior Designer and Design Director to create highly successful marketing campaigns. Collaborated in the strategic re-branding and brand guideline development of Togo’s, Dunkin’ Brands. Worked with web developers to manage and art direct Togo’s website and catering microsite. Art directed photo-shoots for Togo’s, Ghirardelli, and more.

  • Cashier, Registrar, Clerk, Patient Accounts Billing

    • John T. Mather Memorial Hospital
    • 2000 - 2005 (5 years)

    Patient account management, scheduling, and office management. Medical, TV and phone billing. Development of adjustments and billing system for self-pay accounts to increase patient awareness, payment options, and close accounts. Employee training for cashier, clerical, and patient account billing positions. Patient registration for out-patient testing and labs. Cash box and bank deposits. Medical records scanning.

Education

  • Fashion Institute of Technology

    • BFA Graphic Design, Communication Design
    • 1999 - 2005

    Cume Laude

Specialties

Awards

Cume Laude - BFA, FIT 2005 Senior Award of Excellence in Visual Art - NYSATA 2000

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