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Graphic Design Professional
San Marcos, CA
San Marcos, CA
Mel Terry : : Designer. Artist. Educator. DESIGNER: I am a senior-level designer with a wide range of professional experience in print and packaging design. I help businesses invent their brand-identity, logos, marketing materials, product packaging, and websites. I'm a great collaborator, a conceptual and strategic thinker, skilled in both digital and traditional design techniques. ARTIST: I'm also a practicing digital artist with a background in both traditional and digital art techniques. I create original artwork, including hand-drawn images, digital paintings, 3D imagery, and digital illustration. I've worked as a visual artist and designer for my entire life, and professionally in graphic design for over twenty-five years. My years of professional experience have given me the opportunity to work with a wide variety of styles and ideas, as well as to see major changes in visual arts technology. EDUCATOR: As a dedicated designer, artist and teacher, I'm especially interested in showing students how to combine and bridge traditional art techniques with new digital tools. Most of all, I am excited to share my passion and love for art and design with others.
Logos & Symbols
DeLine Wealth Management
Teach courses in page layout design, digital imaging, and digital video. Classes are face-to-face and online. Software applications include current versions of Adobe InDesign and Adobe Photoshop. Page layout course components include basic design principles, typography, using graphics and images, basic color theory, printing processes, and overview of industry best practices. Digital Imaging course components include basic digital photo editing, layers, masks, channel operations, color spaces, blending modes, special effects and color management.
Independent contract instructor and pro level software trainer. Operate design and consulting business. Originate strategic concepts and graphic design for solving client marketing problems.
> Designed identity and packaging for Curlytails® decorative ribbons product
> Teach multimedia and design software to business professionals and educators
> Performed onsite and offsite design work, consultation and trouble-shooting
Performed project leadership and planning. Directed photo shoots, creating and directing projects from concept through completion. Web design, packaging design, product illustration, trade and retail print advertising, logo design and print graphics.
> Designed new food packaging lines for successful product launch for Foster Farms
> Created free standing insert for ConAgra Banquet Brands product cross-promotion
> Designed full-page magazine ads for Mrs. Friday's frozen seafood brands
> Led key project to revitalize and redesign product line for Creative Graphics gifts
> Created brandmarks, logos and identity systems for a broad range of businesses, research institutes, medical and industrial firms
Operated in-house retail advertising agency for multi-dealer automotive group, Alfonso Management Corp., Portland, Oregon. Responsible for marketing concepts and strategies; creation and coordination of multiple media advertising campaigns.
> Successfully managed all retail advertising projects for group of five dealerships and service departments in four cities in Oregon and Washington state
> Purchased in-house agency and broadened account base by adding new clients
> Converted to desktop design to provide clients with cutting edge digital technology
Duties included design of large scale projects such as a complete illustrated cooking and meal preparation book; the design and redesign of a complete home Bible study course with six workbooks, an introduction manual and two audio albums; and a quarterly magazine. Responsible for all phases of design for magazines, corporate identity programs, educational product packaging, inter-company logos, brochures, office forms and visuals. Led assigned design projects from concept to completion. Coordinated and led project teams within graphics department. Responsible for concept and redesign of main corporate magazine. Collaborated on production equipment research and assembled proposal package for management. Collaborated with magazine staff to develop content for the main corporate magazine and internal newsletters. Contributed story ideas and photography. Created graphic elements and illustrations. Designed and constructed page layouts for a wide variety of print and graphic projects. Finalized camera-ready page layouts. Specified production instructions. Responsible for purchasing and inventory control in the graphics department. Trained staff on preparing artwork and editorial materials for publication.
Graduated Cum Laude, Terminal Project: Paul my brother (text document + digital video art)