Coroflot - My Account

David Mermelstein

User Experience - Design | Information Architecture | Strategy | Management — Chicago, IL

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Published:: Nov 20, 2009

Interaction Design

Marketingpower and Amercian Marketing Association

Website Project Manager/User Experience Architect (2005 to 2008) - Identified needs and issues for multiple web properties, based on requirements, research, feedback, analytics, and competitive analysis. Introduced, architected, and managed the execution of web enhancements to satisfy needs, as well as, resolved site usability and performance issues. Produced business, functional, and design requirement documents, as well as, user experience deliverables.

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Marketingpower.com Search Flow Chart - This diagram outlines a 2-stage enterprise search strategy in order to improve the user experience on Marketingpower.com.

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EBSCO Web API Publication Archive Search Integration User Experience - As a result, of an expert review, as well as, researching publication subscribers, and customer service feedback, it was determined that the delivery of the print publication's digital archives online needed a better user experience. This flowchart outlines how this was accomplished.

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Marketing Power Simple Site Search Bar

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Marketing Power Advanced Site Search - After extensive research, it was determined that content could be searched on with the above parameters.

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Marketing Power Site Search Results - After the original launch, refinements to the user interface were made based on user testing and customer feedback. In addition to the content type being identified with a text labels, icons, and when possible unique content items such as blog titles from posts were shown in the results.

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Marketing Power Site Search Results Page

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Marketing Power Site Search Results Page 2

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Improved Marketing Power Webcast Search Interface - After the relaunch of the enterprise search, in order to improve the user experience, each section of the website had its own simple search engine. In addition to this, I sketched this new interface, so that the users could also browse webcasts by different parameters rather than having to go to advanced search all the time.

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Online Print Publication’s Improved Search User Experience Login - Online Print Publication’s Improved Search User Experience Article Details Page

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Online Print Publication’s Improved Search User Experience Search Results Page

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Online Print Publication’s Improved Search User Experience - Conceptualized and sketched user interface for the print publication’s improved search user experience.

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Online Print Publication’s Improved Search User Experience Article Details Page

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Marketingpower Search Today

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Marketingpower Search Today - Acted as key liaison. Collaborated in teams and one on one with information architects, developers, content strategists, project and account managers, etc... for the reluanch of Marketingpower.com built on SharePoint 2007. This is just one example of the final results.

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Marketingpower Search Today

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Sitemap Marketingpower.com Version 2

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Sitemap Marketingpower.com Version 2

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Marketingpower Version 2 E-newsletter - Sketched new user interface and lead improved user experience, as well as, increased revenue utilizing creative agency 's website redesign assets for version 2 of Marketingpower.com's e-newsletter.

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Marketingpower Version 2 Newsletter - Sketched new user interface and lead improved user experience, as well as, increased revenue utilizing creative agency 's website redesign assets for version 2 of Marketingpower.com's e-newsletter.

Marketingpower.com Flow Charts

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Mplanet 2009 Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 digital brochure.

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Mplanet 2009 Blog - Managed the delivery of the user experience for the Mplanet2009 Blog.

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Forward to a friend feature - Managed the delivery of the user experience for the Mplanet2009 Blog.

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Mplanet 2009 Digital Brochure Cover - Managed the delivery of the user experience for the Mplanet2009 Blog.

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Mplanet 2009 Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 Blog.

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Mplanet 2009 Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 Blog.

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Mplanet 2009 Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 digital brochure.

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Mplanet 2009 Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 digital brochure.

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Mplanet 2009 Conference Digital Brochure - Managed the delivery of the user experience for the Mplanet2009 digital brochure.

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Marketingpower.com Flow Charts

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AMA Custom Toolbar Concept - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

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AMA Custom Toolbar Concept Key Links Menu - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost in delivery of e-newsletters and e-promos.

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AMA Custom Toolbar Marketing News Blog & Job Opening RSS Menu - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

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AMA Custom Toolbar Concept Display News Menu - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

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AMA Custom Toolbar Community Chat Menu - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

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AMA Custom Toolbar Twitter Feed Menu - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

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AMA Custom Toolbar Concept Bookstore View - Created concept browser toolbar for the American Marketing Association's website in order to deliver information when users are not on the website. In addition to this, it may have reduced the cost of delivery for e-newsletters and e-promos, as well as, bring toolbar sponsor revenue.

Marketingpower Logo Concept

Soapbox Logo - Concept logo for a section on Marketingpower.com that would allow end users to subscribe to similar content via RSS. This was an idea to improve the overall user experience of in the delivery of content.

AMA Logo Concepts

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MPlanet 2009 Search Engine Results - The Mplanet 2009 conference is the premier conference hosted by the American Marketing Association. The above screenshot shows the #1 ranking for the keyword search phrase Marketing Strategy Conference. I was the lead strategist on this project.

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Mplanet 2009 search engine results - The Mplanet 2009 conference is the premier conference hosted by the American Marketing Association. The above screenshot shows the #30 ranking for the keyword search phrase " Marketing Events". I was the lead strategist on this project.

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Mplanet 2009 Search Engine Results - The Mplanet 2009 conference is the premier conference hosted by the American Marketing Association. The above screenshot shows the #2 ranking for the keyword search phrase Marketing Strategy Experts. I was the lead strategist on this project.