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  • Mihoko Ouchi

    Design, Creative Direction

    San Fransisco, CA

Mihoko Ouchi is a designer with a background in visual and industrial design. Her passion is constructing highly engaging and beautiful experiences through explorations of emotional relationships between design, people, and stories. She has worked in Japan, Paris, New York, and currently San Francisco.

Work Samples

  • emotional skin

  • knit lamp

  • still object

Work History

  • Contract Designer / Photographer

    • The Museum of Modern Art
    • Jun 2013 - Oct 2013 (4 months)

    Photographed, curated, and designed a MoMA branded book using imagery from the MoMA and PS1 in collaboration with the MoMA product development team.

  • Industrial Designer

    • IDEO
    • Jan 2012 - May 2013 (1 year 4 months)

    Applied Human-Centered design to the development of consumer products for beauty, medical, hygiene, and food industries. Assisted with social innovation projects within the non-profit IDEO.org sector.

  • Founder, Product Designer, Project / Production Manager

    • the.
    • 2009 - 2012 (3 years)

    Designed, prototyped, manufactured, and marketed a series of self-branded products from MP3 speakers to moldy sandwich bags. Buyers: MoMA Design Store, Conran Shop, Urban Outfitters.

  • Freelance Product Designer

    • Built NY
    • 2007 - Dec 2010 (3 years 1 month)

    Designed and prepared CAD surfacing for manufacturing of hard and soft lifestyle products.

  • Product / Interior Designer

    • Karim Rashid Inc.
    • 2008 - 2009 (1 year)

    Developed furniture, consumer electronics, hotel and retail interiors, and exhibit spaces while maintaining Karim Rashid’s iconic aesthetic in a fast paced studio. Clients: Disney, Fendi, Target

  • Freelance Product Designer at Innovation Lab

    • Arnell Group
    • 2007 - 2007

    Worked within multi-disciplinary of designers, researchers, and strategists to create novel beverage display machines. Implemented 2D and 3D designs and presentations. Client: PepsiCo

  • Freelance Designer at Lab: Rockwell

    • Rockwell Group
    • 2006 - 2007 (1 year)

    Collaborated within a large team at Lab: Rockwell to retrofit an entire lobby space with custom lighting, furniture, and interactive media wall systems to enhance customer experience. Client: Sheraton Hotel

  • Industrial Design Intern

    • studio dror
    • 2006 - 2006

    Designed and developed transformable lighting objects and furniture. Position required extensive prototyping and model making. Client: Swarovski

  • Intern

    • Habu Textile
    • 2004 - 2004

    Organized and aided with the weaving of one-of-a-kind Japanese fabrics.

  • Graphic and Web Designer / Pâtissier Apprentice

    • Pâtisserie Sadaharu Aoki
    • 2001 - 2002 (1 year)

    Developed store and business collateral and implemented e-commerce web store for starting-up French patisserie boutique.


  • Parsons The New School for Design

    • BFA Product Design
    • 2003 - 2006
  • Zokei Institute of Design

    • AA Graphic Design
    • 1999 - 2000



Holds valid US working visa (O-1, extraordinary ability visa) LG Design the Future Competition Double award winner, 2010 MUJI Award 03 Finalist, 2008 The 6th Int’l Design Award Nagoya Design Do Silver Prize, 2008 Cersaie Award 2008 Best Exhibition Stand: Refin Ceramiche with Karim Rashid I.D. Magazine Student Design Review Honorable Mention, 2007 The Parsons School Product Design Scholar Prize 2003 - 2006