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Design, Creative Direction
San Fransisco, CA
San Fransisco, CA
Mihoko Ouchi is a designer with a background in visual and industrial design. Her passion is constructing highly engaging and beautiful experiences through explorations of emotional relationships between design, people, and stories. She has worked in Japan, Paris, New York, and currently San Francisco.
Photographed, curated, and designed a MoMA branded book using imagery from the MoMA and PS1 in collaboration with the MoMA product development team.
Applied Human-Centered design to the development of consumer products for beauty, medical, hygiene, and food industries. Assisted with social innovation projects within the non-profit IDEO.org sector.
Designed, prototyped, manufactured, and marketed a series of self-branded products from MP3 speakers to moldy sandwich bags. Buyers: MoMA Design Store, Conran Shop, Urban Outfitters.
Designed and prepared CAD surfacing for manufacturing of hard and soft lifestyle products.
Developed furniture, consumer electronics, hotel and retail interiors, and exhibit spaces while maintaining Karim Rashid’s iconic aesthetic in a fast paced studio. Clients: Disney, Fendi, Target
Worked within multi-disciplinary of designers, researchers, and strategists to create novel beverage display machines. Implemented 2D and 3D designs and presentations. Client: PepsiCo
Collaborated within a large team at Lab: Rockwell to retrofit an entire lobby space with custom lighting, furniture, and interactive media wall systems to enhance customer experience. Client: Sheraton Hotel
Designed and developed transformable lighting objects and furniture. Position required extensive prototyping and model making. Client: Swarovski
Organized and aided with the weaving of one-of-a-kind Japanese fabrics.
Developed store and business collateral and implemented e-commerce web store for starting-up French patisserie boutique.