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The 5 to 7yr Boy - Mood board describing the 5 to 7yr old boy.
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User Persona - This mood board represents the specific 5 to 7yr old boy that was chosen as my user.
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Opportunity Matrix - By comparing existing reusable water bottle brands that have water bottles geared toward kids, I found my market opportunity.
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Round 1 Concepts - Concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
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Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
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Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
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Concept Refinement
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Behavioral Models
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Zuzu Toy Water Bottle

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