Resumé

Areas of expertise:

Creative Strategy
Concept Development
Brand Identity Creation
International Market Development
Visual Design
Campaign Management
Creative Team Leadership
Brand Building
Competitive Analysis Market Positioning
Trend Analysis
Marketing Strategy
Multimedia Advertising Communications

PROFESSIONAL EXPERIENCE

BIGFOOT ENTERTAINMENT, Hong Kong; Singapore;
Philippines; Los Angeles * 2005-Present

Creative Director: Hired to direct creative team,
manage 8 staff and oversee the work of 3 personnel.
Design and orchestrate of a complete portfolio of
international/national print and multimedia
advertising communications projects for Bigfoot
Productions, Fashion TV, and the International
Academy of Film and Television (IAFT). Accelerate
skill development of creative team members. Produce
corporate premiums.

* Conceptualized, established, and deployed
consistent, distinguishing brand company-wide by
designing and compiling style formats, standardized
logos, and color.

* Drove IAFT's international marketing projects such
as formats and designs for sales brochures throughout
the Pacific Rim.

* Garnered top 5 position on Google search results by
refocusing web site strategy and orchestrating siteís
redesign and marketing program.

* Elevated organizational performance, boosting
productivity and enhancing employee morale, by
standardizing design computer equipment and
initiating team development strategies.

* Guided trade show/special event programs with full
oversight of design, marketing, and promotions.


S.R. WEINER & ASSOCIATES, Boston, Massachusetts *
2002-2005

Creative Design Consultant: Delivered freelance
design consulting services to accelerate this $6B New
England retail real estate developerís marketing and
visual communications performance. Advised client in
brand establishment and print, advertising, and
promotional strategies for 75 lifestyle, community,
and mixed-use centers, then directed projects and
programs to completion. Directed outsourced printing
company.

* Captured a strong and sustainable competitive
market lead for client by creating high-style guide
comprising contemporary typography, color, and
design.

* Spearheaded the design, development and production
of a series of high-profile communications strategies
to create the companyís first fully integrated brand
identity.


PLAYBOY ENTERTAINMENT GROUP, INC., Beverly Hills,
California * 1990-2002

VP, Creative Director: Challenged to develop creative
strategy and execute large-scale projects for
entertainment division. Developed and optimized
internal business capabilities and collaborated with
cross-functional teams, photographers, and
international license holders to conceptualize and
produce multimedia solutions while maintaining brand
consistency across diverse business lines. Developed
visions, creative briefs and design requirements for
trade, consumer advertising, electronic media, and
special events. Directed photography projects from
concept through final retouching and key art
completion. Selected locations, set designs, models
and stylists for photo shoots. Contributed to design
and development of corporate web site.

* Saved $1M in annual expenditures for this $315M
industry leader, winning the CEO Corporate Award.

* Slashed $250K in outsourced design services by
revamping typography and designs for monthly cable
guide that led to approval to convert 90% of
outsourced services to in-house management.

* Generated 85% international revenue growth by
refocusing international brand strategies to meet
unique consumer demographics and buying preferences.

* Decreased departmentís trade show expenditures by
$250K by devising promotion alternatives.

* Sharpened brand cohesiveness between diverse brands
at trade shows and special events by instituting
formal brand management processes and overseeing all
brand graphics, signage, and styling designs.

* Boosted TV networkís trade/consumer advertising
impact by crafting product packaging style guides.

* Captured superior levels of product quality under
strict budgetary guidelines by initiating resource
inventory management process that enabled shared
utilization of high cost items between departments
while maintaining impeccable inventory control
through custom electronic tracking program.

* Produced a multiplicity of trade show, fashion, and
special events throughout tenure by orchestrating
event theme design, production, and logistics.

* Received numerous public awards and accolades
including the Golden Ink Award from the Printing
Industry Association, PRINT Magazine, and LA
Advertising for Women for outstanding overall
achievement and design of logotypes, Jazz CD
packaging, print communications and PR.

EDUCATION AND AFFILIATIONS

Bachelor of Fine Arts (with honors) in Graphic Design
and Packaging
Art Center College of Design, Pasadena, California

Bachelor of Arts (Sigma Cum Laude) in Fine Arts
University of the Pacific, Stockton, California

American Institute of Graphic Arts (AIGA) ~ National
Association of Minorities in Communication (NAMIC)

Projects by Michael Lee