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West Hollywood, CA
West Hollywood, CA
Accomplished Creative Director with more than 20 years of combined experience impacting corporate performance through the skillful integration of brand, business, and creative strategies with print and multimedia designs for the entertainment and retail industries. Expertly orchestrate print, trade show, and commercial advertising campaigns within agencies, studios, and in-house settings. Reputable for securing top models and celebrity talent for high-style design projects and translating business requirements into creative, high impact solutions. Fluent in English and French.
Areas of expertise: Creative Strategy Concept Development Brand Identity Creation International Market Development Visual Design Campaign Management Creative Team Leadership Brand Building Competitive Analysis Market Positioning Trend Analysis Marketing Strategy Multimedia Advertising Communications PROFESSIONAL EXPERIENCE BIGFOOT ENTERTAINMENT, Hong Kong; Singapore; Philippines; Los Angeles * 2005-Present Creative Director: Hired to direct creative team, manage 8 staff and oversee the work of 3 personnel. Design and orchestrate of a complete portfolio of international/national print and multimedia advertising communications projects for Bigfoot Productions, Fashion TV, and the International Academy of Film and Television (IAFT). Accelerate skill development of creative team members. Produce corporate premiums. * Conceptualized, established, and deployed consistent, distinguishing brand company-wide by designing and compiling style formats, standardized logos, and color. * Drove IAFT's international marketing projects such as formats and designs for sales brochures throughout the Pacific Rim. * Garnered top 5 position on Google search results by refocusing web site strategy and orchestrating siteís redesign and marketing program. * Elevated organizational performance, boosting productivity and enhancing employee morale, by standardizing design computer equipment and initiating team development strategies. * Guided trade show/special event programs with full oversight of design, marketing, and promotions. S.R. WEINER & ASSOCIATES, Boston, Massachusetts * 2002-2005 Creative Design Consultant: Delivered freelance design consulting services to accelerate this $6B New England retail real estate developerís marketing and visual communications performance. Advised client in brand establishment and print, advertising, and promotional strategies for 75 lifestyle, community, and mixed-use centers, then directed projects and programs to completion. Directed outsourced printing company. * Captured a strong and sustainable competitive market lead for client by creating high-style guide comprising contemporary typography, color, and design. * Spearheaded the design, development and production of a series of high-profile communications strategies to create the companyís first fully integrated brand identity. PLAYBOY ENTERTAINMENT GROUP, INC., Beverly Hills, California * 1990-2002 VP, Creative Director: Challenged to develop creative strategy and execute large-scale projects for entertainment division. Developed and optimized internal business capabilities and collaborated with cross-functional teams, photographers, and international license holders to conceptualize and produce multimedia solutions while maintaining brand consistency across diverse business lines. Developed visions, creative briefs and design requirements for trade, consumer advertising, electronic media, and special events. Directed photography projects from concept through final retouching and key art completion. Selected locations, set designs, models and stylists for photo shoots. Contributed to design and development of corporate web site. * Saved $1M in annual expenditures for this $315M industry leader, winning the CEO Corporate Award. * Slashed $250K in outsourced design services by revamping typography and designs for monthly cable guide that led to approval to convert 90% of outsourced services to in-house management. * Generated 85% international revenue growth by refocusing international brand strategies to meet unique consumer demographics and buying preferences. * Decreased departmentís trade show expenditures by $250K by devising promotion alternatives. * Sharpened brand cohesiveness between diverse brands at trade shows and special events by instituting formal brand management processes and overseeing all brand graphics, signage, and styling designs. * Boosted TV networkís trade/consumer advertising impact by crafting product packaging style guides. * Captured superior levels of product quality under strict budgetary guidelines by initiating resource inventory management process that enabled shared utilization of high cost items between departments while maintaining impeccable inventory control through custom electronic tracking program. * Produced a multiplicity of trade show, fashion, and special events throughout tenure by orchestrating event theme design, production, and logistics. * Received numerous public awards and accolades including the Golden Ink Award from the Printing Industry Association, PRINT Magazine, and LA Advertising for Women for outstanding overall achievement and design of logotypes, Jazz CD packaging, print communications and PR. EDUCATION AND AFFILIATIONS Bachelor of Fine Arts (with honors) in Graphic Design and Packaging Art Center College of Design, Pasadena, California Bachelor of Arts (Sigma Cum Laude) in Fine Arts University of the Pacific, Stockton, California American Institute of Graphic Arts (AIGA) ~ National Association of Minorities in Communication (NAMIC)