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New York, NY
New York, NY
I am a highly-motivated and dedicated art director with 15+ years of experience in the beauty, fashion and home industries. Professional skills include conceptual development, photo art direction, graphic design, branding and identity design. I am a detail-oriented, effective problem solver able to create innovative design solutions that are impactful and on strategy.
Home Expressions Catalog
Product Art Direction
Art Director with a bold, clean design style and a sophisticated sense of typography. Skilled at conceptualizing and designing page layouts, photo art direction, branding and identity design. A versatile designer with the ability to multi-task and meet challenging deadlines. EXPERIENCE Art Director/Designer Avon Products, North American Creative Services, New York, NY July 1998–Jan 2013 Responsible for the layout design and art direction of several sections of the Avon Catalog (bi-weekly, 26 issues per year). Project involvement from conceptual development, through art direction of photo shoots, and into final production. Areas of specialty include Beauty, Adult & Children’s Fashion, Home, Consumer Products, Food/Cooking, and Decorative & Seasonal Decor. Extensive experience art directing still life, large-set, fashion, lifestyle and location photography. Collaborated with Marketing Groups to meet all strategic business objectives. Responsible for the selection of photographers, set designers, prop stylists, food stylists, and models. Assignments also included the design of promotional pieces, collateral, specialty brochures and flyers. Oversaw all retouching and color corrections. Designer, Consultant Avon Products, North American Creative Services, New York, NY July 1997-July 1998 Art Director/Designer Porter Novelli International, New York, NY Aug 1994–July 1997 Experience included independent design work for a wide range of clients for one of the largest and most highly regarded public relations firms in the world. Designed brochures, logos, invitations and other print media for major clients, as well as established the company-wide corporate identity. Responsibilities included project initiation and project management, personnel supervision and production coordination. Clients included Gillette, Delta Dental, SmithKline Beechum, Polaroid Corp, and Bermuda Board of Tourism. Art Director Wells Rich Greene BDDP, New York, NY Member of the graphic design team that produced brochures, corporate identity programs, promotional packages and posters for the advertising agency’s corporate clients. Assigned to the IBM team with involvement extending to accounts such as JP Morgan Chase, ITT, Ford, Seagrams and Lincoln Center. Also collaborated on print and TV advertising campaigns Senior Designer Vignelli Associates, New York, NY Responsible for the design, implementation and production of projects in corporate identity, sales promotion, book and magazine design, packaging, architectural graphics and exhibition design. Directly responsible for client contact, supplier coordination and print production. Clients included Rizzoli, IBM, Tishman Speyer, Memorial Sloan-Kettering and IDCNY: International Design Center NY. Graphic Designer Conran’s/Habitat Design Group, New York, NY Member of the in-house creative team for the international design and home-furnishings retail chain. Creative duties include design and art direction of catalogs, point of purchase, package design, posters, signage, and advertising. EDUCATION The Cooper Union for the Advancement of Science and Art, New York, NY Bachelor of Fine Arts (BFA), Graphic Design High School of Art and Design, New York, New York APPLICATIONS: Skilled in Adobe CS5: InDesign, Photoshop, Illustrator, Bridge, Acrobat; QuarkXPress, and Microsoft Office.
The Cooper Union for the Advancement of Science and Art, New York, NY