Coroflot

Description

A campaign that recognizes the proud and visible members of urban communities, aiming to inspire teenage contribution.

As Art Director, I created the identity system and all necessary collateral, from signage, to apparel, to window displays, and more. I also directed the photography
(as shot by Boone Speed). The logo uses a blocky typeface that represents equality, proximity, and eludes to a city map of highlighted blocks. These aspects are carried conceptually throughout all pieces.