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  • Michelle Camelo

    Multidisciplinary Creative Professional

    New York, NY

Multidisciplinary Creative Professional, well versed in generating inspired concepts for recognized global brands. Design expertise spanning varied industries: beauty, fashion, personal care, and publishing. Dedicated to translating business goals from budding idea to effective visual solutions.

Work Samples




Work History

  • Design Consultant

    • Freelance
    • 2012 - Present (5 years)

    Provide design expertise in diverse specialties: Art Direction; Packaging Design; Logo Development; Branding; Marketing Collateral; Corporate Identity; Illustration; Photo Retouching; Production
    • Clients:
    – BEAUTY/WELLNESS: Garnier · L’Oréal Paris · Havas Health · Estée Lauder
    – HOME/LIFESTYLE: Bedol International Group · Sunham Home Fashions · CHF Industries

  • Package Designer

    • Macy’s
    • 2013 - 2015 (2 years)

    • Developed design solutions for Macy’s Private Brands, Women’s and Children’s RTW fashion and accessories: logos, illustrations, packaging and trim layouts (include hang tags, labels, hardware, bellybands, cartons, and other varied components)
    • Applied seasonal and rebranded graphics across communication mediums, including in-store signage, and lookbooks

  • Global Package Designer

    • Avon Products, Inc.
    • Jan 2007 - Feb 2012 (5 years 1 month)

    • Drove brand growth and competitive presence through visionary design solutions for domestic and global brands
    • Partnered with key matrix members in Marketing, Engineering, Costing, Project Management and R&D to secure feasibility for product development
    • Collaborated with cross-functional team by providing design deliverables that supported costing exercises, brainstorming sessions, presentations for high level meetings and focus group testing
    • Managed the design process from initial concept to finished good, including budgets, mood boards, layouts, color development, retouching, mechanicals, proofs, comps, and production standards
    • Liaison with vendors, outside studios, retouchers and illustrators
    • Established brand guidelines to maintain consistent aesthetic throughout the international markets
    • Presided over press runs in the U.S. and overseas to ensure utmost quality in execution of design vision

  • Graphic Designer

    • MATRIX
    • 2012 - 2012

    • Generated marketing collateral for hair color brands
    • Created education tools for in-salon techniques
    • Organized brand design guidelines on InDesign for global and regional product launches
    • Constructed boards and materials for key marketing presentations

  • Graphic Designer

    • M·A·C Cosmetics
    • Oct 2005 - Dec 2006 (1 year 2 months)

    • Prepared art and mechanicals for beauty packaging and displays
    • Rendered patterns and images for use on seasonal promotional projects

  • Graphic Designer

    • Freelance
    • 2001 - 2006 (5 years)

    Delivered on-site design services: Print Design, Package Design, Production
    • Clients:
    The Parenting Group (Parenting/BabyTalk Magazines) · Teen People · T&L Golf · Estée Lauder

  • Graphic Designer

    • L’Oréal
    • Oct 2001 - Nov 2004 (3 years 1 month)

    • Produced packaging and display designs for product lines in skin care, fragrance and hair color
    • Updated and maintained archive of graphic assets

  • Graphic Designer

    • American Express Publishing
    • Jan 2000 - Feb 2001 (1 year 1 month)

    Travel+Leisure Magazine:
    • Executed design and production of promotion vehicles, including brochures, sell sheets, direct mail packaging, in-book advertorials, invitations, and event collateral
    • Arranged presentations on QuarkXPress

  • Graphic Designer 

    • Waterfall Communications Inc.
    • 1999 - 1999

    • Designed logos and marketing tools for corporate and non-profit clients
    • Contributed to agency’s growth through in-house redesign initiatives, including corporate identity and website graphics


  • Fashion Institute of Technology

    • Bachelor of Fine Arts (BFA) Graphic Design
    • 1995 - 1999