Multidisciplinary Creative Professional, well versed in generating inspired concepts for recognized global brands. Design expertise spanning varied industries: beauty, fashion, personal care, and publishing. Dedicated to translating business goals from budding idea to effective visual solutions.

Work Samples

  • AVON • PACKAGING

  • MATRIX • SALON PROFESSIONAL

  • TRAVEL+LEISURE • MAGAZINE PROMO

Work History

  • Design Consultant

    • ...
    • Jan 2000 - Present (14 years 8 months)

    • Provide design expertise in diverse specialties: Art Direction; Packaging Design; Logo Development; Branding; Marketing Collateral; Corporate Identity; Illustration; Photo Retouching; Production
    • Clients: 
    –  BEAUTY: Estée Lauder · Garnier · Matrix
    –  HOME/FASHION: Sunham Home Fashions · Bedol International Group · Macy’s
    –  PUBLISHING: The Parenting Group (Parenting and BabyTalk Magazines) · Teen People · T&L Golf

  • Global Package Designer

    • Avon Products, Inc.
    • Jan 2007 - Feb 2012 (5 years 1 month)

    • Drove brand growth and competitive presence through visionary design solutions for domestic and global brands
    • Partnered with key matrix members in Marketing, Engineering, Costing, Project Management and R&D to secure feasibility for product development
    • Collaborated with cross-functional team by providing design deliverables that supported costing exercises, brainstorming sessions, presentations for high level meetings and focus group testing
    • Managed the design process from initial concept to finished good, including budgets, mood boards, layouts, color development, retouching, mechanicals, proofs, comps, and production standards
    • Liaison with vendors, outside studios, retouchers and illustrators
    • Established brand guidelines to maintain consistent aesthetic throughout the international markets
    • Presided over press runs in the U.S. and overseas to ensure utmost quality in execution of design vision

  • Graphic Designer

    • MAC Cosmetics
    • Oct 2005 - Dec 2006 (1 year 2 months)

    Prepared art and mechanicals for beauty packaging and displays; rendered patterns and images for use on seasonal promotional projects

  • Graphic Designer

    • L'Oreal S.A.
    • Oct 2001 - Nov 2004 (3 years 1 month)

    Produced designs for packaging and displays for product lines in skin care, fragrance and hair color; updated and maintained archive of graphic assets

  • Graphic Designer

    • American Express Publishing
    • Jan 2000 - Feb 2001 (1 year 1 month)

    Travel+Leisure Magazine: Managed design and production of promotion vehicles, including brochures, sell sheets, direct mail packaging, in-book advertorials, invitations, and event collateral; arranged presentations on QuarkXPress

  • Graphic Designer 

    • Waterfall Communications Inc.
    • 1999 - 1999

    • Designed logos and marketing tools for corporate and non-profit clients
    • Contributed to agency’s growth through in-house redesign initiatives, including corporate identity and website graphics

Education

  • Fashion Institute of Technology

    • Bachelor of Fine Arts (BFA) Graphic Design
    • 1995 - 1999

Specialties

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