Resumé

EXPERIENCE
January 2000 — Present
Design Consultant, New York City
Multidisciplinary Creative Professional
• Provide design expertise for diverse specialties: Art Direction; Packaging Design; Logo Development; Branding; Marketing Collateral; Corporate Identity; Illustration; Photo Retouching; Production
• Notable assignments:
– MATRIX: Generated marketing collateral for hair color brands; created education tools for in-salon techniques; organized brand design guidelines on InDesign for global and regional product launches; constructed boards and materials for key marketing presentations (May 2012–October 2012)
    –  M·A·C Cosmetics: Prepared art and mechanicals for beauty packaging and displays; rendered patterns and images for use on seasonal promotional projects (October 2005–December 2006) 
    –  L’Oréal Paris: Produced designs for packaging and displays for product lines in skin care, fragrance and hair color; updated and maintained archive of graphic assets (October 2001–November 2004) 
    –  Travel+Leisure Magazine: Managed design and production of promotion vehicles, including brochures, sell sheets, direct mail packaging, in-book advertorials, invitations, and event collateral; arranged presentations on QuarkXPress (January 2000–February 2001)
• Clients:
    –  BEAUTY: Estée Lauder · Garnier
    –  HOUSEWARES: Sunham Home Fashions · Bedol International Group
    –  PUBLISHING: The Parenting Group (Parenting and BabyTalk Magazines) · Teen People · T&L Golf

January 2007 - February 2012
Avon Products Inc., New York City
Global Package Designer, Skin Care and Personal Care
• Drove brand growth and competitive presence through visionary design solutions for domestic and global brands: Bubble Bath, Skin So Soft, Tiny Tillia, Moisture Therapy, Solutions, Clearskin, Foot Works
• Partnered with key matrix members in Marketing, Engineering, Costing, Project Management and R&D to secure feasibility for product development
• Collaborated with cross-functional team by providing design deliverables that supported costing exercises, brainstorming sessions, presentations for high level meetings and focus group testing
• Managed the design process from initial concept to finished good, including budgets, mood boards, layouts, color development, retouching, mechanicals, proofs, comps, and production standards
• Liaison with vendors, outside studios, retouchers and illustrators
• Established brand guidelines to maintain consistent aesthetic throughout the international markets
• Presided over press runs in the U.S. and overseas to ensure utmost quality in execution of design vision

September 1999 — November 1999
Waterfall Communications Inc., New York City
Graphic Designer 
• Designed logos and marketing tools for corporate and non-profit clients
• Contributed to agency’s growth through in-house redesign initiatives, including corporate identity and website graphics

SKILLS
• Discerning eye for color, detail and composition
• Exceptional flair for typography and illustration
• Expertise in identifying and montaging compelling images
• In-depth knowledge of file preparation and print production
• Fast learner and patient instructor
• Thorough mastery of the Macintosh platform
• Well versed in Illustrator, Photoshop, InDesign, Acrobat, QuarkXPress, Microsoft Office

EDUCATION
Fashion Institute of Technology, State University of New York 
Bachelor of Fine Arts, Graphic Design

Projects by Michelle Camelo