Ability to handle multiple tasks, delegate work and train. Detail oriented with excellent organizational skills, flexible, adaptable and versatile. Background includes consistent promotions to positions of increased responsibility.

Work Samples

  • Netflix UI for TV

  • Netflix iPad app

  • Flickr activity feed

Work History

  • Principal UX Designer

    • Deep Dive Design
    • Feb 2009 - Present (5 years 11 months)

    Integrate interaction design, visual design, and customer research to create seamless design solutions. On my current project I'm working with the Flickr design team on the new experience of sharing, organizing and viewing photos on the web.

    Previously, I worked as part of the Netflix UX team for 2 1/2 years to make the experience of finding movies you love and streaming to TV and mobile devices easier and even more enjoyable. Check out the projects section below for a complete description and a link to an article of the process of designing the Playstation 3 UI for Netflix.

  • Design Director

    • Magic Transistor
    • 2012 - 2012
  • Senior Visual Designer

    • Yahoo! Inc.
    • Oct 2007 - Feb 2009 (1 year 4 months)

    Design visual style and site architecture for Yahoo! Groups. Designed screen layouts, user interface elements, email campaigns, promo units and syndicated ads for Y! Travel, Y! Shopping and Y! Personals.

  • Senior Designer

    • IconNicholson / LBi New York
    • Oct 2006 - Sep 2007 (11 months)

    Developed user centered designs for web applications, websites and kiosks for clients in pharmaceutical, finance and consumer electronics fields. Brands included Bristol-Myers Squibb, MasterCard, Bank of America, Fujifilm and Bloomberg stores among others.

  • UI Design Consultant

    • TGP Associates / Phase1 Marketing
    • Aug 2005 - Sep 2006 (1 year 1 month)

    Developed user interfaces for database management dashboards, DVD's, web applications and Windows applications. Designed skinnable interfaces for multiple brands and websites. Clients included Time Warner, Forbes, Sieve Paget and Riesel, and Partida Tequila.

  • Freelance Art Director

    • Publicis Groupe
    • Apr 2005 - May 2006 (1 year 1 month)

    Designed interactive campaigns for high profile brands such as BMW, Pillsbury and Garnier.

  • Freelance Designer

    • Magnani Caruso Dutton
    • Sep 2005 - Feb 2006 (5 months)

    Designed interactive campaigns for the financial sector.

  • Web Design Instructor

    • Escuela de Artes Plásticas
    • 2004 - Jan 2005 (1 year)

    Taught introductory web design courses to college students and faculty.

  • Art Director

    • Nobox Marketing Group
    • 2004 - 2005 (1 year)

    Conceptualized and developed interactive media advertising campaigns. Designed web sites, e-mails, banners and newsletters. Produced video and photo shoots for online campaigns and websites.

  • Freelance Art Director

    • Various Companies
    • 1999 - 2005 (6 years)

    Designed and developed corporate image programs, posters, logos, stationeries, album covers, websites, internet banner campaigns, user interfaces, sound, music, photography and video for various industry fields.

  • Online Community Manager

    • America Online
    • 2003 - 2004 (1 year)

    Established procedures to stimulate healthy online community growth. Researched user behavior to determine appropriate content. Trained and managed a team of community researchers.

  • Art Director

    • Euro RSCG
    • 2003 - 2004 (1 year)

    Designed billboards, posters, newspaper ads, magazine ads, brochures, stationeries and internal documents. Conceptualized and prepared storyboards. Supervised production of television ads and photo shoots.

  • Interactive Media Department Director

    • Mannon Group Corp.
    • 1999 - 2002 (3 years)

    Expanded the Interactive Media Division increasing revenues and potential clients scope. Performed job interviews. Managed designer and developer teams. Designed and established workflow rules and procedures.


  • Escuela de Artes Plásticas

    • Graphic Design
    • 1998 - 2001
  • Universidad de Puerto Rico

    • Physical Sciences High Energy Physics
    • 1993 - 1998

    Research Student for the Focus E-831 Experiment of the US Department of Energy (http://www-focus.fnal.gov/) Resident student at Fermi National Accelerator Laboratory (Fermilab) @ Batavia Il