Ability to handle multiple tasks, delegate work and train. Detail oriented with excellent organizational skills, flexible, adaptable and versatile. Background includes consistent promotions to positions of increased responsibility.

Work Samples

  • 10' Netflix UI

  • Netflix iPad app

  • Flickr activity feed

Work History

  • Lead UX Design Consultant

    • StubHub
    • Nov 2013 - Present (1 year 6 months)

    On my current project I'm working with the StubHub design team developing and implementing a modular responsive design system to improve efficiency and enhance the experience of finding and reselling tickets on the web for concerts and sports events.

  • UX Design Lead

    • Deep Dive Design
    • Feb 2009 - Present (6 years 3 months)

    Integrate interaction design, visual design, and customer research to create seamless design solutions for mobile devices, desktop computers and consumer electronics.

  • Senior UX Design Consultant

    • Flickr
    • Oct 2012 - Sep 2013 (11 months)

    Worked with the Flickr design team on their new experience of sharing, organizing and viewing photos on the web. The main project was the most recent Flickr redesign, creating and implementing the Activity Feed to bring the content and connections you care about to the home page.

  • Senior UX Design Consultant

    • Netflix
    • Jul 2009 - Nov 2011 (2 years 4 months)

    Worked as part of Netflix's UX Design team during the transition from a DVD rental service to an online streaming service. During this period our team released streaming applications for iOS, Android and game consoles. My main project was the design of the 10' experience for the Playstation 3 and more than 200 Netflix-ready devices. Check out the projects section below for a complete description of the project and links to detailed articles about the design and development process.

  • Senior Visual Designer

    • Yahoo! Inc.
    • Oct 2007 - Feb 2009 (1 year 4 months)

    Design visual style and site architecture for Yahoo! Groups. Designed screen layouts, user interface elements, email campaigns, promo units and syndicated ads for Y! Travel, Y! Shopping and Y! Personals.

  • Senior Designer

    • IconNicholson / LBi New York
    • Oct 2006 - Sep 2007 (11 months)

    Developed user centered designs for web applications, websites and kiosks for clients in pharmaceutical, finance and consumer electronics fields. Brands included Bristol-Myers Squibb, MasterCard, Bank of America, Fujifilm and Bloomberg stores among others.

  • UI Design Consultant

    • TGP Associates / Phase1 Marketing
    • Aug 2005 - Sep 2006 (1 year 1 month)

    Developed user interfaces for database management dashboards, DVD's, web applications and Windows applications. Designed skinnable interfaces for multiple brands and websites. Clients included Time Warner, Forbes, Sieve Paget and Riesel, and Partida Tequila.

  • Freelance Art Director

    • Publicis Groupe
    • Apr 2005 - May 2006 (1 year 1 month)

    Designed interactive campaigns for high profile brands such as BMW, Pillsbury and Garnier.

  • Freelance Designer

    • Magnani Caruso Dutton
    • Sep 2005 - Feb 2006 (5 months)

    Designed interactive campaigns for the financial sector.

  • Web Design Instructor

    • Escuela de Artes Plásticas
    • 2004 - Jan 2005 (8 months)

    Taught introductory web design courses to college students and faculty.

  • Art Director

    • Nobox Marketing Group
    • 2004 - 2005 (1 year)

    Conceptualized and developed interactive media advertising campaigns. Designed web sites, e-mails, banners and newsletters. Produced video and photo shoots for online campaigns and websites.

  • Freelance Art Director

    • Various Companies
    • 1999 - 2005 (6 years)

    Designed and developed corporate image programs, posters, logos, stationeries, album covers, websites, internet banner campaigns, user interfaces, sound, music, photography and video for various industry fields.

  • Online Community Manager

    • America Online
    • 2003 - 2004 (1 year)

    Established procedures to stimulate healthy online community growth. Researched user behavior to determine appropriate content. Trained and managed a team of community researchers.

  • Art Director

    • Euro RSCG
    • 2003 - 2004 (1 year)

    Designed billboards, posters, newspaper ads, magazine ads, brochures, stationeries and internal documents. Conceptualized and prepared storyboards. Supervised production of television ads and photo shoots.

  • Interactive Media Department Director

    • Mannon Group Corp.
    • 1999 - 2002 (3 years)

    Expanded the Interactive Media Division increasing revenues and potential clients scope. Performed job interviews. Managed designer and developer teams. Designed and established workflow rules and procedures.

Education

  • Escuela de Artes Plásticas

    • Graphic Design Graphic Design
    • 1998 - 2001
  • Universidad de Puerto Rico

    • Physical Sciences High Energy Physics
    • 1993 - 1998

    Research student for the Focus E-831 Experiment of the US Department of Energy at Fermi National Accelerator Laboratory (Fermilab), Batavia, Il http://www-focus.fnal.gov/

Specialties

Affiliations

AIGA ADC ACM

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