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  • Michal Jelinek

    founder, owner at Horseville Design Lab

    Horseville :-), Czech Republic

Hey all, Obviously, my name is Mike Jelinek and they consider me something like concept designer or some kind of industrial adventurist. Definitely something out of comic book. Or very bad horror story. Despite this reality, it happened to me that I worked at Autodesk's automotive team as concept design expert and technical account manager. Before that, they even put me in number of creative positions at design and styling departments of VW, Skoda, Citroen, GM Europe, Mercedes both as employee or freelancer. Starting 2012, I run my own gig: Design consulting company with customers around the world, mainly in Australia, California or Sweden. On top of paying bills, I love to to focus on alternative transportation, conceptual research and creativity as a subject in general. In addition to consulting services, I am sometimes giving master classes focusing on the creative use of digital tools. Just to name few, they allowed me to lecture at CCS Detroit or both ISD France and India. People and community is really nice to me, so my work was published at Core77, Wired magazine, Industrial Design Served or Yanko Design. I always look for fun and adventure, so if you are brave enough to hire me, just send me a note.

Work Samples

Work History

  • Principal

    • Horseville Design Hideout
    • Jan 2013 - Present (4 years 7 months)

    Concept research and design, theme development, user experience analysis, case studies, illustration, visualization, product design, customization and personalization, automotive design related services and consulting, digital modeling, education and coaching for creative teams ...

  • Director Styling&Design

    • Industrie Hansa
    • May 2012 - Jan 2013 (8 months)

    automotive and product design related services and consuting, digital modeling ...

  • Technical account manager EMEA - Automotive design and styling

    • Autodesk
    • Jan 2006 - Jun 2012 (6 years 5 months)

    Managing Autodesk's clients within Europeans automotive OEM's creative departments: Industrial and product design, styling centers; specifically in the advanced or concept phase of the product development.
    Delivers consulting, develops methodologies and contributes to software development. Acts as a trainer and coach.

  • Senior solutions engineer for concept design

    • Autodesk
    • Jan 2006 - May 2011 (5 years 4 months)

    responsible for conceptual phase of design, mainly in automotive.
    covers areas of sketching, illustration, modeling and CAD

  • Senior Design Consultant

    • Alias|Wavefront
    • 2005 - 2006 (1 year)
  • Senior creative designer (digital design)

    • Volkswagen
    • 2005 - 2005

    Advanced and Strategic Design Centre Europe

  • designer/artist

    • self employed
    • Aug 2002 - Dec 2004 (2 years 4 months)

    working as a freelance artist for various customers:
    Nike: Eyewear
    Prim: Wrist watches
    PSA: Citroen, show car interior design, Alias modelling
    GME: Opel, show car exterior design, Alias modelling

  • Designer

    • ┼áKODA AUTO a.s.
    • May 1995 - Jul 2002 (7 years 2 months)

    accessory designer, component and exterior designer
    CAS team leader


  • Academy of art and design, Bratislava

    • Transportation Design
    • 1990 - 2000



2000 Czech "National design prize", Skoda Octavia, Skoda Design team member 2001 Alias|Wavefront Design Competition, placement in "Notables" 2002 Czech prize "Excellent Design", Skoda Superb, Skoda design team member 2003 Opticore GoDigital car design competition finalist 2010, 2011, 2012 AU speaker