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  • Michal Jelinek

    founder, owner at Horseville Design Lab

    Horseville :-), Czech Republic

I am a designer who gets hired to visualize future products and services, to design the vision of company's strategy leveraging current scientific discoveries, their predicted practical applications and also weighing the recent trends in technology and society. Apart from that, I provide my concept services for movies and games visual development, especially for vehicle design. My professional history includes various creative positions at design and styling departments of VW, Skoda, Citroen, GM Europe, Mercedes both as employee or freelancer. I've also worked at Alias/Autodesk, where I learned to understand the software development along with development processes while staying loyal to my subject matter - transportation concept design. Aside from my consulting services, I am occasionally giving lectures focusing on the creative use of digital tools, especially 3d and VR. Just to name few, I have recently spoken at CCS in Detroit, ISD at France and India, or held a VR workshop at Prague College. For more information, please visit the galleries at Artstation, Behance or jump to Gumroad to purchase some of my tutorials. Feel free to contact me with freelance or commission inquiries.

Work Samples

Work History

  • Principal

    • Horseville Design Hideout
    • Jan 2013 - Present (4 years 11 months)

    Concept research and design, theme development, user experience analysis, case studies, illustration, visualization, product design, customization and personalization, automotive design related services and consulting, digital modeling, education and coaching for creative teams ...

  • Director Styling&Design

    • Industrie Hansa
    • May 2012 - Jan 2013 (8 months)

    automotive and product design related services and consuting, digital modeling ...

  • Technical account manager EMEA - Automotive design and styling

    • Autodesk
    • Jan 2006 - Jun 2012 (6 years 5 months)

    Managing Autodesk's clients within Europeans automotive OEM's creative departments: Industrial and product design, styling centers; specifically in the advanced or concept phase of the product development.
    Delivers consulting, develops methodologies and contributes to software development. Acts as a trainer and coach.

  • Senior solutions engineer for concept design

    • Autodesk
    • Jan 2006 - May 2011 (5 years 4 months)

    responsible for conceptual phase of design, mainly in automotive.
    covers areas of sketching, illustration, modeling and CAD

  • Senior Design Consultant

    • Alias|Wavefront
    • 2005 - 2006 (1 year)
  • Senior creative designer (digital design)

    • Volkswagen
    • 2005 - 2005

    Advanced and Strategic Design Centre Europe

  • designer/artist

    • self employed
    • Aug 2002 - Dec 2004 (2 years 4 months)

    working as a freelance artist for various customers:
    Nike: Eyewear
    Prim: Wrist watches
    PSA: Citroen, show car interior design, Alias modelling
    GME: Opel, show car exterior design, Alias modelling

  • Designer

    • ┼áKODA AUTO a.s.
    • May 1995 - Jul 2002 (7 years 2 months)

    accessory designer, component and exterior designer
    CAS team leader


  • Academy of art and design, Bratislava

    • Transportation Design
    • 1990 - 2000



2000 Czech "National design prize", Skoda Octavia, Skoda Design team member 2001 Alias|Wavefront Design Competition, placement in "Notables" 2002 Czech prize "Excellent Design", Skoda Superb, Skoda design team member 2003 Opticore GoDigital car design competition finalist 2010, 2011, 2012 AU speaker