Michael Di Tizio

 Manage integrity of corporate brand through design of corporate communications and promotional projects
 Rebrand internal identity systems to align with new corporate brand standards
 Develop standards of brand usage by end-users; monitor and review
 Produce change management campaigns for clients, targeting energy / resource savings and copier fleet refresh
- rebranding and marketing program led to 50% increase in copy center monthly billing and addition of key staff member
- developed printer protocols, device training program and best practices communications for end users with the goal of saving client 50% in overall material costs
 Designed sustainability programs for key clients
- ASU; rebranded and remarketed Print U copy center as a sustainability partner; led campus-wide Carbon Neutrality communications to reduce overall C02 footprint by 10% by 2011; developed promotional campaign with internal Sustainability department to designate ASU as a sustainable university; worked with ASU Sustainability Dept. to develop collateral and messaging promoting their commitment to 0% waste, 100% C02 offset and 100% wind energy ; created recognition program for Campus Green Leaders
 Research, write and lead online classes on Canon’s sustainability efforts in policy and manufacturing for School of Sustainability
 Converted company newsletter to digital-only format, reducing printing costs $10k per quarter
 Develop standardized communications (trainings, signage, standardized talk track and supporting documentation) promoting our sustainability offering to clients
 Write, design and manage all sustainability marketing for Canon Green Library intranet site
 Create graphic standards minimizing waste and promoting green practices; no paper proofs, all digital files, use of 100% recycled and FSC certified papers, file layout optimization to eliminate paper waste

Effectively present the Creative Services department to existing and potential clients during key business meetings and proposal presentations. Designed and coordinated content, layout and production of direct mail programs, advertisements, signage, flyers, sales support brochures and booth material for trade shows, customized training materials for use by both internal and external customers. Preserved integrity of the corporate brand by maintaining and applying a consistent image throughout corporate communications and promotional projects. Developed identity-systems, brochures, signage and other collateral material, with consideration placed on client budget concerns. Designed critical print material for use by Canon Sales force targeting specific markets. Developed and implemented strategic Marketing Plans to increase business at clients’ on-site Document Center. Coordinated projects and solutions with Production department to ensure accurate, timely response to customer requests.