Marketing campaign for musician Emcee Hao. His music is terrible but my design made up for it. This designed CHINESE GAN$STA image of the musician will make his album sell and expand his fan base. Music, video, website, packaging, identity, and social marketing are parts of this project. It's not only a parody of the mainstream music, but also a self promotion, social experiment, cultural reference, and a form of urban art.
http://myspace.com/emceehao
Comments
Nice packaging. Funny that you say his music is terrible. I'm not sure that's a good strategy to win new clients?
that's the point of this project, style over substance. it's a parody of main stream music as stated in the description.