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Principal User Experience Designer
New York, NY
New York, NY
I'm a proponent of user-centered design thinking, an ideology deeply rooted in human empathy that asserts that a hands-on, user-centric approach to problem solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage. After rigorous analysis of business goals and conducting user research, I design user experiences that ensure that the right content, features, and functionality are presented in the right place, at the right time, in the right way, providing optimum user experiences, effortless interaction, and ultimately business benefits. Employing UCD methodologies and best practices I often lead a team of inter-disciplinary design professionals. Through a process of user research, user journeys, experience maps, design exploration, iterative ideation, wireframing, mockups, prototyping, user testing, and visual design I make crucial user experience design decisions that create better products and services and impact the bottom line. During my 16+ years in User Experience Design, I have worked on a variety of projects including desktop apps (SaaS), e-commerce sites, mobile sites and native apps (tablet & smartphone). Working across a variety of industries I designed for such clients as Autodesk, Verizon, Vodafone, Sprint, AT&T, Allergan, American Express, DDB Needham, Omnicom, WPP Group, Time Inc., Canon, Chase, Halliburton, Deloitte, DeLonghi, SunPower, Ericsson and Guitar Center.
Mobile App UX/UI Design
Travel Startup Multi-device Design
B2B Dashboard Design
Overseeing the user experience on the platform. Collaborating with the VP of Product and engineering leads. Leading a small design team and doing hands-on UX design work. DoubleVerify is an ad-tech company and a leader in digital performance solutions, improving the impression quality and audience impact of digital advertising.