- + Follow
Principal User Experience Architect
New York, NY
New York, NY
APPROACH I am passionate about being "the voice of the customer," and bringing practical, valuable and efficient user experiences to realization across multiple touch-points. I make every effort to create simple, elegant, and efficient UX design that works for people. I collaborate with C-level executives, heads of departments, product managers, creative directors, visual designers and engineers to create delightful, user-friendly digital products across multiple platforms. Considering business requirements, customer needs and technical feasibility, I apply the appropriate package of tools from my UX arsenal. Among other things, I utilize creative brainstorming, competitive analysis, user research, wireframing, prototyping and various lenses on usability testing to validate UX design goals. Applying this process I help make crucial product design decisions that affect the bottom line. During my 16+ years in User Experience Design I have worked on a variety of projects including desktop browser-apps (SaaS), e-commerce sites, mobile sites and native apps (tablet & smartphone). Working across a variety of industries my clients included Autodesk, Verizon Wireless, Vodafone, Sprint/NEXTEL, AltaVista, American Express, DDB Needham, Omnicom, WPP Group, Time Inc., AT&T, MCI, Canon, Time, Chase Bank, Halliburton, Deloitte Touche, DeLonghi, SunPower, Ericsson and Guitar Center. I have a strong grasp of user-centered design/ human factor disciplines, and continue to learn and evolve as I practice my craft. I believe, that to keep ahead of the curve, it is vital to stay connected to the user base of any given medium. I'm intrigued and challenged by user experience challenges, and strive to make the user experience serve the end-user the best way possible.
User Experience Design
Mobile User Experience Design
Interactive Multimedia - UX/UI Design