APPROACH I am passionate about being "the voice of the customer," and bringing practical, valuable and efficient user experiences to realization across multiple touch-points. I make every effort to create simple, elegant, and efficient UX design that works for people. I collaborate with C-level executives, heads of departments, product managers, creative directors, visual designers and engineers to create delightful, user-friendly digital products across multiple platforms. Considering business requirements, customer needs and technical feasibility, I apply the appropriate package of tools from my UX arsenal. Among other things, I utilize creative brainstorming, competitive analysis, user research, wireframing, prototyping and various lenses on usability testing to validate UX design goals. Applying this process I help make crucial product design decisions that affect the bottom line. During my 18+ years in User Experience Design I have worked on a variety of projects including desktop browser-apps (SaaS), e-commerce sites, mobile sites and native apps (tablet & smartphone). Working across a variety of industries my clients included Autodesk, Verizon Wireless, Vodafone, Sprint/NEXTEL, AltaVista, American Express, DDB Needham, Omnicom, WPP Group, Time Inc., AT&T, MCI, Canon, Time, Chase Bank, Halliburton, Deloitte Touche, DeLonghi, SunPower, Ericsson and Guitar Center. I have a strong grasp of user-centered design/ human factor disciplines, and continue to learn and evolve as I practice my craft. I believe, that to keep ahead of the curve, it is vital to stay connected to the user base of any given medium. I'm intrigued and challenged by user experience challenges, and strive to make the user experience serve the end-user the best way possible.

Work Samples

  • User Experience Design

  • Mobile User Experience Design

  • Interactive Multimedia - UX/UI Design

Work History

Over 18 years of experience in User Experience, User Interface and Interaction Design. KEY SKILLS: • User-Centered Design Methodology • Usability Analysis • User Experience Design • Rapid Prototyping • Creating Wireframes & Screen Flows • Human-Computer Interaction • Identifying User Interface Requirements • User Interface Design • UI Specification Documentation • Goal-oriented Task Analysis PubMatic Principal Interaction Designer August 2015 - Present I collaborate with members of the UX team (researchers, interaction designers, visual designers), product managers and engineers in the creation of efficient, frustration-minimized, user-friendly products across PubMatic's global advertising technology platform. Rubicon Project Lead User Experience Designer May 2013 - July 2015 Working with the Customer Experience Team, SVP of strategy, product managers and engineering, I lead a team of UX/ UI design professionals on the overall user experience design for the entire global platform. Employing user-centered design methodology, goal oriented task flow analysis and expert review, I design for ease-of-use and optimum user task flow and interaction. In order to achieve the best user experience I draft user journeys, work with user-characters, build screen-flows, wireframes and mockups at various fidelities; I guide the user-research, -testing, visual design, and create motion graphics demos and interactive prototypes. Using Omnigraffle Pro, Illustrator, Photoshop, inDesign,Balsamiq, Axure Pro, Keynote, After Effects, Premiere Pro. Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. SunPower Corporation Various Projects (contract) May 2012 - April 2013 Worked on a whole array of web-based consumer, partner and dealer facing marketing projects as user experience and interaction designer. Performed goal-oriented user task analysis, wireframes, mockups, UI design, visual design and then management of outside resources for development. HeartBeat West iPad App (contract) February 2013 After ascertaining app specs, delivered wireframes, static mockups, and usability task flow analysis highlighting optimum user task flow and interaction. Assisted with some visual design. Guitar Center Desktop and Mobile October 2010 - October 2012 User Experience, User Interface Design and Visual Design on various desktop and mobile e-commerce assignments. Worked on desktop and mobile products encompassing multi-channel experiences that span internal applications, consumer-facing micro-sites, and global e-commerce. Among a variety of functionality updates, with the goal of improving interaction design and user experience I worked on: • Unified Order System (a web-based order system from shopping cart to checkout) to be used for all GC orders from call-centers, retail stores and individual website orders • Introducing new functionality for website called “GC Experts”, a social networking/ community engagement feature with Product Reviews, Question & Answer forums, Commenting, Photo-, Audio-, Video upload and User Profile and Account Management • UX Design of retail-store micro-sites with integrated “GC Expert” profiles • Introducing new functionality for website called “GC Marketplace” a 3rd-party seller functionality for new and used items to be sold via Guitar Center’s website. Developed personas, user task flow analysis, wireframing, interactive mockups, user interface designs, visual designs, and visual specifications. Ericsson Television Inc. Desktop SaaS CMS Product September 2010 User Interface and Interaction Design and prototyping in Director for a browser-based Content Management SaaS application. Ericsson is a provider of interactive television systems to broadcasters. Autodesk Location Services Desktop and Mobile Products Oct 2007 - Oct 2010 User Experience and User Interface Designs for desktop and mobile applications with Autodesk Location Services, a division of Autodesk, Inc. Performed development of personas, user task flow analysis, wireframing, usability studies, iterative prototyping, user interface design and visual specifications. The Paul Ekman Group CD and Mobile Products Oct 2002 - Oct 2009 Snr. Interaction Designer, User Experience Designer and User Interface Designer on a dozen interactive training iPad Apps and CDs for NYPD, The Scotland Yard, Homeland Security and more (a world-renown expert in the scientific study of emotion and facial expressions and consultant on “Lie to Me” - Fox TV). Performed development of personas, user task flow analysis, wireframing, usability studies, iterative prototyping, user interface design and visual specifications. RadioCentral Desktop Product Oct 2001 - Oct 2002 Snr. Interaction and User Interface Designer at this San Francisco startup I designed internet radio player interfaces and the way users interact with them. I designed UIs and User Experiences for web applications as well as prototypes of stand-alone software. Through a combination of competitive analysis, prototyping, usability studies, user testing, evolutionary development and expert judgment, I helped make crucial UX / UI decisions. The results were easy-to-use, dynamic, engaging and effective interfaces which contributed to the bottom line. MOZGOmedia (sole proprietor consultancy) Various Projects July 1997 - present Snr. Interaction Designer, User Experience Designer and User Interface Designer at MOZGOmedia, an award-winning digital media strategy, design and development firm. For over 16 years I have worked as a design leader on projects such as websites, web-applications, multimedia CDs, interactive kiosks and laptop & tablet presentations for clients such as American Express, AT&T, MCI, Canon, Time, Chase Bank, Halliburton, Deloitte Touche, Omnicom, Sprint, Verizon Wireless, Autodesk, The Black Book, The Gettysburg Foundation, Sprint and Vodafone. SUMMARY OF SKILLS, STRENGTHS AND QUALIFICATIONS • Over 17 years of experience in User Experience / User Interface / Interaction Design for desktops, tablets, smartphones, experience defining solutions for both enterprise customers and consumers • Strong creative vision for organizing interactive content, taking a user-centered, goal-oriented approach, optimizing the user experience for effortless interaction and engagement that affects the bottom line • Solid understanding of web- and mobile technologies that underlie dynamic interactive experiences • Conducting and overseeing usability sessions, developing personas, specifying target user needs, goal analysis, task-flow analysis, user journeys, heuristic evaluation, human-computer interaction, interactive prototyping, A/B and multivariate testing, sitemaps, user interface/ visual design specifications, functional specifications • Expert wireframing, mockups, and interactive prototyping using interaction design toolkits such as Omnigraffle, Balsamiq, Axure Pro, Photoshop, inDesign, Dreamweaver, Illustrator, Director, Flash, After Effects, Premiere Pro • Proven ability to work as an effective team member collaborating closely with executives, marketing managers, creative directors, product managers, art directors, other designers and developers to bring a product to fruition • Proven ability to manage, coordinate and supervise in-house and outsourced staff to ensure projects are completed to spec in a timely and cost-effective manner • Hands-on experience with HTML5, CSS3, JavaScript, jQuery; practical knowledge and understanding of iOS, responsive web design (RWD), AJAX, Perl, PHP, Python, Ruby-on-Rails, ColdFusion and ASP.NET



IXDA – Interaction Design Association – Los Angeles UXPA - User Experience Professional Association - New York