Yael specializes in packaging design and brand identity development for retail brands, with an emphasis on food/beverage, wine/spirits, health/beauty and specialty goods. She has also founded and actively contributes to design blogs: Share Some Candy and The Dieline.

Work Samples

  • Olli Salumeria

  • Browtopia - Cosmetics Packaging

  • Bunches and Bunches Ltd

Work History

  • co-founder

    • Vanity Barcodes LLC
    • Jan 2010 - Present (4 years 10 months)

    The idea behind Vanity Barcodes is adding some excitement and fun to a relatively under-served area of packaging design - the barcode. Vanity Barcodes customizes ordinary UPC barcodes and combines them with creative illustrations.

  • Co-Founder

    • Share Some Candy
    • 2008 - Present (6 years)

    Share Some Candy was co-founded with Reuben Miller. It is a popular design inspiration blog featuring emerging work of artists, designers, illustrators and more from creatives worldwide. Share Some Candy is widely followed by the design community, with thousands of RSS subscribers and Twitter followers. The blog has been featured on Swiss-Miss, Decor8, ReadyMade Magazine and its content is re-blogged on numerous design blogs that see it as a leading source of inspiration.

  • Guest Editor, Senior Contributor

    • thedieline.com
    • Apr 2007 - Present (7 years 7 months)

    The Dieline is a blog dedicated to packaging design, which is now the world's #1 leading packaging design blog with several million visits per month. I joined as the blog's first contributing editor in April of 2007, shortly after the blog was founded.

  • Owner

    • Miller Creative LLC
    • Jan 2007 - Present (7 years 10 months)

    Design consultancy providing award-winning branding and packaging design services. Clients range from small start-ups to international companies worldwide. Miller Creative specializes in gourmet food, chocolate & confectionery, skin care & cosmetics and consumer goods packaging. Services include brand naming, brand identity development and packaging design & development.

  • Assoc Director of Product Development

    • Astor Chocolate
    • Jul 2005 - Dec 2006 (1 year 5 months)

    I coordinated and directed hands-on product development and packaging design at Astor Chocolate. Responsibilities included creative direction and design for new packaging collections, project management for new product development/launches, coordinating various departments within the company to 'make it happen' - like sales, design staff, purchasing and production divisions as well as direct involvement with vendors and senior management. Initiated & completed the design and development of several new product lines during my time with the company, which continue to be in use today (some collections I designed are still in use for as much as 5-7 years.)

  • Senior Designer - Branding & Packaging

    • Mark Weisz Design
    • May 2003 - Jul 2005 (2 years 2 months)

    Senior designer at packaging design studio specializing in ethnic food products (kosher, hispanic) and private label brands. Responsibilities included design from concept-to-completion for brand identity and packaged products. Specifically, I handled logo design, photo shoot direction, retouching, packaging design and pre-flighting of files.

Education

  • Art Institute of Pittsburgh

    • Bachelor of Arts (B.A.) Graphic Design
    • 2002 - 2002

Specialties

Affiliations

theDieline.com, Behance

Awards

http://wearemiller.com/news/ - recent stuff http://wearemiller.com - portfolio pieces list recognition and awards for each

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