Miriello Grafico

Iomega Macworld Poster - Iomega teamed up with MG to create a high energy look-and-feel for their Mac oriented product line via vibrant booth graphics, handout posters and promotional t-shirts.

Mondo Mint Packaging - Inclusive in the campaign launch, this retail box features custom photography and is distributed online via Amazon.com, Buy.com, B&H Photo and Mondo-usa.com. In-store retailers include RCS Experience NYC, DataVision NYC, Sharper Image and select Best Buy test stores.

KNOW Outdoor Campaign - MG teamed up with Project Safe Neighborhoods to focus attention on reducing gun violence. MG along with photographer Jeffrey Brown conceived and shot documentary-styled imagery for an outdoor ad campaign, capturing the raw emotion associated with gun violence.

Maxfli Golf Packaging - MG successfully developed a unique personality and packaging system for ten golf ball types, while unifying them under the new Maxfli renegade brand.

Road Runner Sports Catalog - MG helped define and translate Road Runner Sports position of expertise into a well-defined brand pathway with a new identity and brand standards, performance-focused imagery, educational running messaging, private label branding and enhanced product presentation throughout their sales catalogs.

Barratt American Brochure Kit - MG's corporate rebranding initiative increased awareness for Barratt American as a leading California homebuilder. Collateral promoting specific properties served to gain interest and educate potential buyers.

Digital Living Network Alliance Web Design - With a fresh website design and brand standards, MG expressed the complex tangible benefits of a compatible digital living experience in simple ways that consumer and retailers could understand. DLNA is now ready to speak on behalf of their alliance members: 250 of the worlds top technology companies.

AllHeart - MG's challenge was to create go-to-market strategies, emphasizing a respect and admiration for the medical professional. Synergistic identities and related graphics were established and documented in a brand standards guide complete with guidelines for implementation to private label apparel, print and web.

Temecula Valley Brand Guide - From brand positioning statement to execution of the statement both visually and through messaging, MG developed comprehensive brand guidelines for the CVB and its member businesses. A new identity was created along with a tagline, graphic standards, co-op marketing creative and marketing guidelines.

San Diego Italian Film Festival - More than movies, the San Diego Italian Film Festival (SDIFF) is about delivering on what Italy represents to Americans: style, quality, emotion and devotion to the heart. It only made sense for the 2009 Festival's brand to reflect these qualities. The marketing makeover included new brand standards, on-site festival graphics, Italian newspaper-inspired collateral and event tees.

Smarter Foods - When Ajay Chawan, a former NASA engineer, teamed with his father, a lifelong food scientist, to develop a new healthy foods company. The Chawans set out to make “foods you love better for you” and did so with diabetic-friendly, healthier versions of on-the-go pastas. The only thing left was what to call it. The father/son duo looked to the creative scientists of MG for branding expertise – including naming, identity, product photography, collateral and web – and Smarter Foods was born.

Point Loma Nazarene University Brand Guide - As a Christian university, Point Loma Nazarene University (PLNU) was constantly grappling with preconceived notions of Christian conservatism and rigid intolerance of diverse thinking. Miriello Grafico expressed the true character of the institution – one of acceptance, encouragement and forward-thinking, both in learning and in life. The “Forward” brand was delivered through a simple line visual used as a metaphor for a student’s life experience.