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Refrigerator, Whirlpool - Aestheitics of friedge
â€¢ Design brief was to design refrigerator for bottom of pyramid segment (first time buyers or bachelors). The new design should have aesthetically appealing and cost effective.
â€¢ The new design is very simple construction, sheet metal folds at edges and four corner caps give strength to design.
â€¢ The innovative design of handle has integration of horizontal and vertical position, which gives flexibility to user to open the door as per their convenient.