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New Delhi, India
School: St James School, Calcutta. 1998.
College: NID (National Institute of Design, Ahmedabad 1998-2003).
Specialization: Graphic Design
Foundation Course: (1st year)
Analytical drawing, Geometric constructions, Introduction to Design Principles and Concerns, Freehand drawing, Photography, Composition, Colour, Form and Typography, exploration with Basic materials (wood / clay / textile / metal), Environmental perception. Orthographic drawing, Design Drawing. Science and liberal arts.
2nd year (Graphic Design)
Basic Graphic Design, Advance Colour course, Advance Typography course. Photography (outdoors / studio). Printing and developing. Advance Design drawing, Advance Freehand drawing. Open Elective (Innovative techniques in Book Binding), Self Study (documentation of Indian match box graphics).
3rd year (Graphic Design)
Student Project: Wayfinding and signage system for Kolkata Metro Railway. Research/ Exploration/ User testing/ Presentation.
Industrial Training: Tulika Publications, Madras. 2001.
Illustration for "Busy Busy Grand-Ant" Tulika Publication, Madras.
Published in six vernacular languages. www.tulikabooks.com/picbooks10.
4th Year (Graphic Design)
Diploma Project (2002-2003, Final year project):
For my Diploma project, I had the opportunity to work on a Conservation and Site Development project for one of the worlds Most Beautiful Mausoleum-The Taj Mahal, Agra. My role was to develop an Information and Way-finding / Navigation System for visitors within the Core area, the Char Bagh or the Moghul Garden and the adjoining Foyer of the World Heritage site.
After an intensive research on conservation, case-studies of various signage systems and on-site user testing of design concepts, a comprehensive design proposal was presented to the Archaeological Survey of India. The document sensitively addresses the issues of Site Management Plan (Compiled by TMCC, New Delhi). After prototyping and testing the final product, a section of the signage system has been installed at site, in late 2007.
Industrial Training1 Tulika Publication, Chennai
March 2000 – May 2000 (3 months)
Childrens Book Illustration.
Industrial Training2 Mapin Publication, Ahmedabad
March 2001 – May 2001 (3 months)
Art Catalogue - Oded Halahmy
Information/ Wayfinding system for Taj Mahal, Agra, Laburnum Design
November 2002 – October 2003 (1 year)
Designer Itu Chaudhuri Design Delhi
August 2002 – April 2004 (1 year 9 months)
- Maruti Suzuki Annual Report
- Dabur Annual Report
- Haldiram Packaging (Currently in production)
- NCAER Identity and Collaterals
- NMBA Identity and Collaterals
Communication Design Consultant Freelance Consultant
March 2004 – December 2009 (5 years 10 months)
- Developed and standardized user-interface design
Whirlpool Home appliances currently under production.(Whirlpool Global Consumer Design Cell, Asia)
- Developed and standardized Packaging design
Whirlpool Home appliances, Currently under production (Global Consumer Design Cell, Asia).
- Branding / Website Design and Collaterals
Taj Capital / Community Friendly Movement/ Quantum Securities/ Hans Foundation / Prenita Dutt.
- Exhibition design
(Illustrated Information Design panel) for Coca-cola.
- Information Graphics
(Illustrated 25 years Performance Time-line Panel) for Maruti Suzuki Motors.
- Publication Design (Annual report / Brochures/ catalogue)
Business World / CFM / Suzuki Maruti / Dabur / Craft Mark 2006 & 2011.
Consultant - GUI / Packaging Design / Branding Whirlpool Corporation - Global Consumer Design, Delhi. 2008 – 2010 (2 years)
Samsung Design Lab:
Packaging, Branding, GUI, Graphic Trend Forecast
- Developed the South West Asia Mobile
Phone Packaging Design Strategy 2010-2011.
- Developed the South West Asia Mobile
Phone Packaging Design Strategy 2011-2012.
- Developed Graphic Identity Trend Roadmap for Samsung (2013 - 2015)
with the Global design team in Seoul.
Tools / Applications comfortable with: Pastels / Acrylic / Ink / Charcoal / Linocuts / Adobe Photoshop / Adobe Illustrator / Adobe InDesign / Quark Express / Freehand.
Prefer to work on Mac OS
Years of work experience: 10 Years
National Institute of Design, India