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  • Michael Stauffer


    Atlanta, GA

www.staufferdesign.com/work.htm ........ GE, PHILIPS, GENERAL ELECTRIC, HUNTER FAN, CASABLANCA FAN, JOSS DESIGN GROUP, MFA Industrial Design (SCAD), BS Business Administration, BA Fine Arts,

Work Samples

  • PRODUCT DESIGN GE examples -- www.staufferdesign.com

  • INDUSTRIAL DESIGN HUNTER / CASABLANCA examples -- www.staufferdesign.com

  • INDUSTRIAL DESIGN GE examples -- www.staufferdesign.com

Work History

Michael J. Stauffer Brand & Industrial Design Consultant info@staufferdesign.com www.staufferdesign.com PLEASE SEE WORK SAMPLES AT: www.staufferdesign.com/work.htm ..........DESIGN QUALIFICATIONS.......... • Product Design Conceptualization, Development & Implementation • Brand Language Development & Stewardship • Defining & Executing Design Strategy • International Multi-Country Product Development • 3-D Thinker; Professional Sketching, Sculptural, & Computer Skills (ALIAS, Photoshop, etc.) • Project management Expertise • Managing Multiple Projects under Strict Timelines • Effective Presentations & Communications ..........PROFESSIONAL HISTORY.......... STAUFFER DESIGN INC. (Atlanta, GA) 2013 - present BRAND & INDUSTRIAL DESIGN CONSULTANT Create, manage, and implement impactful brand strategies & product design solutions for clients ranging from Fortune 10 to Asian manufacturers. Deep passion for designing innovative, high quality products that have a lasting effect on people. • Leverage rigorous design process to research, conceptualize & develop compelling products with a rigorous design review process to ensure quality execution. • Continuously improve products & brand positioning through strategic inputs, market research & brand stewardship expertise. • “Hands-on” approach to designing products from initial concept as well as defining, directing, and managing brand and design across numerous product categories including small kitchen appliances, consumer electronics, lighting, home environment products, etc. • Collaborate with commercial executives, engineering teams, and marketing teams to support business objectives as well as help mold new directions. • Create Brand & Design Guidelines and usher new product designs, upgrades to existing product & packaging/web through NPD/NPI process to ensure brand compliance. • Lives the balance between business & art to create well-designed products. PHILIPS (Boston. MA), 2012 - 2013 DESIGN MANAGER Directed Industrial design team in professional lighting solutions business. Worked with Product Development Group to create innovative conceptual designs of new products. Supported the group via sketch development, form studies, concept rendering, market/application research and interpretation to drive internal requirements setting and decisions. • Implemented process to develop more consistent design and drive continuous improvement. Collaborated with team to drive design direction for advanced OLED light concept, Medical Lighting product, Recess Linear light, high volume Cove lighting, etc. • Researched users Lighting Specifiers / Designers and experts at Philips Healthcare. Researched trends at tradeshows (CES, Boston Lights, etc.) • Managed performance and career growth of my direct report and provided mentoring for continuous improvement. • Developed Product Design Process which includes project initiation, research, conceptualization, concept development, refinement, finalization, and follow up through manufacturing. Mapped this against the Advanced Development Process and Integrated Product Development process. GE (GENERAL ELECTRIC CO.) (Princeton, NJ), 2005 - 2012 BRAND & INDUSTRIAL DESIGN MANAGER Responsible for the definition, direction, design and brand alignment of >$1 Billion of GE licensed products (500K products sold per day). Led Industrial Design program for multi-company/multi-category licensee business. Conceived and executed products from concept to production across a wide range of product categories; small kitchen appliances, vacuums, home generators, consumer electronics, phones, digital cameras, flat-panel TV’s, remote controls, and others. Drove business growth through consistent brand execution and product value creation. Worked closely with licensee’s design teams & 3rd party design firms to create new products/modify sourced products to align with consumer expectations and GE brand positioning. Traveled extensively (domestic & international) to ensure successful, timely product execution & interact with customers and key constituents. Continuously invited to participate in key meetings (traditionally absent of designers) to play an active role and provide insight. • Designed the top-selling products in each of 6 categories at Wal-Mart and 2 second best selling • Displaced Mr. Coffee as the #1 selling coffeemaker at Wal-Mart with sales 500% better than previous GE model • Increased blender sales 450% and achieved #2 sales ranking in category • Product successes rewarded by Wal-Mart with $10MM marketing investment in GE Brand re-launch (print/TV ads, new pkg, etc.) & GE design recognition as a key differentiator that draws consumers into their stores • Awarded “Consumer Digest” 2011 “Best Buy” for Toaster Oven styling and features • Received 2008 “Food & Wine” magazine runner-up award for simple, intuitive design on Blender • Achieved expanded, broad placement at leading retailers of new consumer electronics product designs • Selected to attend world-renowned GE business leadership training course in Crotonville, NY • Successfully completed New Manager Development, Finance, Presentation, & Situational Negotiations Skills Courses • Appointed Design Leader to GE Design Council composed of Global Design Managers across all GE businesses • Earned highest GE Peer Award for outstanding or exceptional contributions over & above normal job requirements • Awarded 2011 GE “Silver” Award for Leadership • Awarded 2011 GE Licensing “Excellence in Imagination” • Awarded 2010 GE “Maximizing Hero” Award HUNTER FAN CO. / CASABLANCA FAN CO. (Memphis, TN), 2001 - 2005 SENIOR INDUSTRIAL DESIGNER Assistant to Director of Industrial Design responsible for a variety of product categories, including ceiling fans & accessories, electronic thermostats, air purifiers & other home environment products. Conceived & managed numerous products through the entire design development process. Designed successful new products for multiple brands serving mass and sheltered channels of distribution. Executed products utilizing an expanded variety of materials to increase speed-to-market and reduce costs. Collaborated with Sr. Management, Marketing, Engineering, Outside Model-Makers and 3rd Party Suppliers on product development. Managed product execution on-site at Asian factories. • Managed 2 direct report designers • Achieved 48% sales increase versus previous models in the thermostat category. Form language adopted for entire category • Sales of new air purifier design substantially exceeded customer expectations (sold 12K units in 1 day on HSN alone) and resulted in expanded placement of that model & the adoption of its form language for the entire product line • Sent on road show to represented company in new product press briefings, presenting new products to major publication’s editors and home products writers including “Popular Mechanics”, “Better Homes and Gardens”, “Southern Living”, “House Beautiful”, and others. • Designs consistently featured on the front covers of both premium-brand’s and sub-brand’s catalogs – Majority of designs remain in product lines today despite typical 20%/Yr turn-over • Successfully executed breakthrough designs through the deployment of new, alternate technologies & materials • Contributed to major turn-around of acquired Casablanca brand from a loss to the highest profit in the company JOSS DESIGN GROUP (Chicago, IL), 2001-2001 PRODUCT DESIGN INTERN Collaborated in a fast-paced team-design environment at Design Consultancy on industrial design of wide range of consumer products. Contributed ideas for concepts through ideation sketching, concept boards, model making, research & CAD drawings. SCAD -- SAVANNAH COLLEGE OF ART AND DESIGN (Savannah, GA), 2000 Winter GRADUATE TEACHING INTERN Led and taught students in the history, design methodology, and fabrication of products. ROGERS & BROWN, INTL' FREIGHT FORWARDER, INC. (Charleston, SC), 1996-1997 ACCOUNT REPRESENTATIVE Responsible for Eastman Chemical Co. containerized shipments to Europe, Asia & Australia where I expedited Container Shipments. Resolved in-transit issues to ensure timely shipment and trained other employees to facilitate shipments. Worked independently and in a team environment in a high-pressure, detail-laden environment. Developed productive relationships that emphasized and drove excellent customer service. ..........EDUCATION.......... SCAD -- SAVANNAH COLLEGE OF ART AND DESIGN (Savannah, GA), 1998-2000 MFA Industrial Design GPA = 3.74 / 4.0 • President - IDSA student chapter • President – Industrial Design Graduate Student Society Graduate Teaching Intern: led & taught students in the history, design methodology, and fabrication of products. 2000 Winter COLLEGE OF CHARLESTON (Charleston, SC), 1991-1995 BS Business Administration BA Studio Art (sculpture, painting, drawing) • Minor in International Business • Intermodal Transportation Professional Training Course Certification 1996-1997


  • Savannah College of Art and Design

    • MFA Industrial Design
    • 1998 - 2000