Coroflot

Resume

Matt Krumm
4816 N Paulina St #1c
Chicago, IL 60640
312-593-8620
mr.mattkrumm@gmail.com

Product Design & Development

Education

Northwestern University
Masters of Product Design & Development
Evanston, IL 9/2009-6/2011
• Masters of Science- McCormick School of Engineering Candidate- June 2011
• Combines courses in Kellogg Business Management & Marketing, Design, Engineering, Finance, Accounting, and Law.
• Maintained a 3.7 GPA
• Rated as one of the Top 30 Design Programs in the World 2010 by BusinessWeek.
• Developed a product from cradle-to-sales presentation in a multidisciplinary group over the course of 2 years.
• Project leader in charge of managing a team of software developers that designed and developed a gallery website showcasing the program.

University of Illinois-Chicago
Bachelors of Industrial Design
Chicago, IL 8/2001-5/2004
• Studio Arts Minor
• 4.73 GPA Honor College Graduate
• Member of heralded Interdisciplinary Product Development course- Sept 2009 BusinessWeek Innovation Blog
• Volunteered for the NBC5 Homework Hotline for 1 year helping kids with their homework two nights per week
• Researched products to improve childhood exercise, as well as studied psychology and medicine.
• Created screen based product concepts using information architecture, personas, user scenarios, flow charts, wireframes, and visual prototypes.


Experience

Freelance Designer
Industrial & Graphic Design
Chicago, IL 4/2007-Present
• Graphic Designer and Illustrator for Sephora
• Maintained a strong working relationship with design sourcing company Luft Industrie for over 4 years.
• Designed packaging and finalized illustrations for the highly successful Sephora Kat Von D Angeleno train case.
• Conceptualize and create drawings for point of purchase wine displays for Columbia Crest & Red Diamond vineyards.
• Concept and designed 4 wine displays for Red Diamond- All of which went into production.
• Create patent drawings for Haus Kollectiv, Kinderville, and Sephora

It’s Academic
Designer
Northbrook, IL 6/2007-3/2011
• Conceptualized and designed school supplies ranging from rulers and sharpeners to locker vanities and binders.
• Emphasize consumer research through surveys, Amazon product testing, and YouTube product reviews.
• Study childhood ergonomics and human factors to improve usability and reduce strain.
• Featured in “Top Ten Back to School Products” in Women’s Day- August 2009
• Reduced manufacturing costs by creating lean designs using low cost materials and processes.
• Consolidated generic brands to improve overall market awareness of Lockermate brand.
• Improved packaging, consumer research, and branding resulting in increased sell-thrus.

Houston Harvest, Inc. Industrial Designer
Franklin Park, IL 12/2005-3/2007
• Sketched and created drawings for houseware and novelty toy products.
• Worked closely with product management, product designers, and graphic design to launch products on time.
• Teamed up with product designer of Hx2 to create several successful Target exclusive seasonal housewares products.
• Winner of 2006 Disney Innovator of the Year- Houston Harvest
• Lead product design & development for Scooby Doo for 3-holiday seasons- Concept through Manufacturing.
• Innovated Easter basket packaging to hold a sports ball, which reduced assembly time and tape needed by 40%.
• Designed Disney Princess Tutu that could fit girls size 3-7 and cost 30% less to manufacture- Still in production
• Responsible for designing complex die-lines using Adobe Illustrator
• Designed products for +20 licenses including Budweiser, Build-a-Bear, and Disney.
• Lead team to redesign front office that was approved by the head of Houston Harvest and well received by employees.
- Focused redesign on improving desk ergonomics, using color theory to improve mood, and improve air flow/quality.

The Bradford Group
Product Development Associate
Niles, IL 6/2004-12/2005
• Provided creative direction and leadership to freelance designers to develop new products for the collectibles industry
• Managed +10 people to design and develop model trains and miniature villages
• Managed multiple Asian vendors negotiating costs and providing art direction for sculpting and painting.
• Successfully launched +20 original products that are still on sale to this day.
• Maintained a project load of 90-150 products at a time from concept through production
• Presented original concepts supported by research and statistics to the directors at biweekly meetings.
• Trained 4 associates to maintain the FileMaker project status database.
• Provided creative direction for direct marketing ads placed in newspapers, magazines and mail.
• Negotiated deals with licensors and worked one on one to gain approvals.
• Designed products for +25 licenses including Thomas Kinkade, NFL, and Johnny Cash.


Skills

Design Tools
Illustrator, Photoshop, SolidWorks, SquareSpace, and other 3D Software
Hand Sketching, Rendering, Illustration, Video Editing
• Proficient in both Photoshop and Illustrator.
• Certified SolidWorks Associate- CertificateID: C-EG7G4PWKB3
• Basic working knowledge of AutoCad, Alias, and Rhino
• Experience designing information architecture and studying HCI
• Designed and operates own website.

Business Tools
Microsoft Word, Excel, Powerpoint, JMP, and Google Docs.
• Enjoy presenting in front of large crowds utilizing MINTO principles.
• Prefer working in multidisciplinary teams while leading or following based on the need of the project.
• Conducted, observed and interpreted focus group and ethnographic customer research.
• Working knowledge of intellectual property and how to leverage it effectively.
• Comfortable using Excel for accounting, financial, and statistically purposes.
• Graphically display and analyze statistical data to detect trends and predict outcomes.
• Experience managing Google Adwords campaigns as well as selling products on Amazon Marketplace.


Etc.

PDMA Member
IDSA Member
Designs T-shirts for RIPT Apparel
Hobbies include biking, softball, hiking, camping, painting, and entrepreneurship.
Collect failed soda pop- Crystal Pepsi, Coke Blak, dnL, etc.

Portfolio Website: www.mattkrumm.com