Department of Motor Vehicles - Role: Redesigned DMV identity system including logo, driver's manual, informational brochure system, ad campaign, and forms. Wrote copy.
Objective: To make the DMV systems more user friendly, easier to read, and ultimately more enjoyable.
Jolie Laide Clothing - Role: Conceived ad campaign, designed ads, and designed logo.
Objective: Masters' Thesis project utilized women with energetic personalities rather than idyllic beauty to sell designer fashion to the average woman.
Results: Thesis book explained how idealized portrayals of women can be less effective than realistic imagery when selling beauty products.
Full Size (highres_width x highres_height)
Tamale Careers - Role: Designed Career recruiting Subsite, retouched photos, created portraits, wrote copy, designed exhibition poster for career fair.
Objective: Career fair exhibition poster and website designed to recruit new college graduates to software technology company.
Results: Application rate dramatically increased.
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