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Management Consulting Firm Website & Online Magazine - Role: Conceived, designed, and produced topical online magazine as initial touch point of corporate website, incorporating: 1) search/filter function; 2) account/subscription system; and 3) custom content management system. Converted 150+ print articles into interactive library.
Result: Website traffic tripled. Subscriptions provided a valuable sales resource. Higher visibility paved way for appearances in major outlets such as ABC News, The Economist, and The Wall Street Journal.
Management Consulting Firm Recruiting Website - Role: Designed and produced Careers section of Novantas corporate website incorporating video and dynamic content. Created customized landing pages for top schools. Art directed photoshoot of Novantas staff. Built pages in HTML.
Objective: Promote and provide information about Novantas to ivy league students.
Result: Website traffic tripled. Conversion rate for applicants increased.
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