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Management Consulting Firm Website & Online Magazine - Role: Conceived, designed, and produced topical online magazine as initial touch point of corporate website, incorporating: 1) search/filter function; 2) account/subscription system; and 3) custom content management system. Converted 150+ print articles into interactive library.
Result: Website traffic tripled. Subscriptions provided a valuable sales resource. Higher visibility paved way for appearances in major outlets such as ABC News, The Economist, and The Wall Street Journal.