Unlucky, a Superstitions Book - Role: Conceived, researched, wrote, illustrated and designed book.
Objective: Book explored superstitions as a cultural ritual, using perspective to force viewers to confront their own beliefs.
Tres Rios Hotel Conservation Brochures - Role: Designed and organized informational brochure system for Tres Rios Hotel staff.
Objective: Informational brochures explain why the importance of protecting the tropical eco system of the Riviera Maya (hotel is located at an eco preserve) as well as the safest way to dispose of trash and recycling.
Results: Brochures currently promote awareness to staff not only at Tres Rios Hotel, but at the Eco Park itself.
Baskerville Promotional Book
Qualytix Brochures - Role: Designed brochure system for financial software suite including diagrams illustrating the business value of each product.
Objective: Promote Qualytix software to financial institutions.
Result: Brochures acted as leave behind for client pitches. Increased sales such that the company was acquired by a larger corporation.
Delta Presentation - Role: Designed integrated, co-branded, seminar presentation materials.
Objective: Brief Delta on cutting edge, travel and lifestyle market trends with specific emphasis on the Gen X and Gen Y customer segment.
Result: Delta requested to purchase the rights to the Trend Store brochure design for use as a catalog for their first class passengers.
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