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Jim Beam - Guys Never Change Digital - THE IDEA
GUYS NEVER CHANGE. And one thing that never
changes is that guys have been debating meaning-
less crap since 1795. We love to get together, argue
our opinion on any topic, and one-up each other. And
we do this best when we’re drinking
Jim Beam together.
Lets own this behavior. Brand it.
Instigate it. Celebrate it.