Moreno Franco

Moreno Franco

25 years engaged in conceptual / design work for: Packaging, Logo, Corporate ID, exhibition stands & Reports. Restaurant Menus, Fashion Labels, Brochures, Print Media & Web Site design, Commercial and Commisioned Illustration: PhotoShop, FreeHand, Pen & Ink, Traditional paint brush Product Design: Food containers, cosmetics bottles, plastic liquids containers. Digital Media; Director (Movie), Adobe Premiere, PowerPoint Image Manipulation & Re-Touching

Resume

Current Status ::
At this time my post is Project Management [read also Production Manager, Studio Manager, Traffic Manager], where I am responsible for the application of design and editorial content for internet marketing and promotion activities, so as to satisfy our strategic marketing objectives in Marketing our company's Travel products

As Project Leader, my tasks involve ::

all Initial Product Marketing Strategy
Product Assessment
Project Team performance and production levels
Critical Path: production scheduling
Performance maintainence
Production standards
Work flow assessment and task assignment
As Design Co-Ordinator my task encompasses ::
All design application and corporate manifestation for the real world as well as the virtual
over-all application of web-marketing driven design criteria to all publication material
editorial content management and Quality Assessment Application through out.
Co-Ordination between technical development and production systems design.

As Fire and Damage Control Manager ::
I act as the buffer between Marketing & Sales and Production & Tech.

As Project / Traffic Manager::
I am involved in Development. My responsibilities aspects are:
> Web-Site Production, Content and Editorial Management - driving a team of travel writers, and imaging artists
> Website Design - being responsible for the look and feel of the domains we operate
>Operational Evolution of our custom built production interface: identifying ways to streamline production by implementing alternative operational methods, in close consultation with our programmers and support team. ie: improving usability
> Strategic Concepts for On-line Marketing - implementation of search engine optimisation techniques, conceptualising and planning various "value-added" packages to increase traffic to the sites.

In the field of Graphic Design, I am solely responsible for:
>Corporate ID development for the Company, as well as for our affiliated partners and selected service providers.
>Brochure and Media Ad design as well as anything else we might dream up in the order of promotional activities.

Program Skills ::
All of it. Talk to me and I will tell you

As a Conceptualist and Creative/Art director :: I believe in directing the skills of those that are better at it than I am. While I pursue the deliverable results.
Also while I am conversant with certain aspects of HTML, PHP and Sequel, I believe that my particular skills are better used in the interaction and inter-face between graphic design and programming and coding.
I may not know the how-to, but I do know the capabilities and how far they can be pushed. As always, this depends on client budget and time available. And I do know how to balance that.

> Current Work ::
Projects I have worked on recently, or am working on currently, will be supplied on request ONLY, to bona fide interested parties. And only after verification of interest.
My energies have been directed more toward, corporate marketing strategy, and special projects.

>Career History::

1993 –1994.5 Bates Design
Design and Marketing Conceptualizer / advisor
I left Bates of my own accord to pursue other interests, just before they were taken over by DDB Needham out of New York.

1991 –1993 BSB Bates SA
Art Director and Conceptual designer to start up their a new Below-the-Line division.

1989 –1990 Concept Marketing Cape
Art Director and Conceptual designer – along with the rest of the Cato-Johnson Team.

1986 –1989 Young & Rubicam Cape
Art Director and chief designer for their new below-the-line Cato-Johnson Division.

1985 –1986 Paton Tupper Durban
Again

1984 –1985 Stable Graphics Durban
Studio Manager - ten designers in conjunction with the Creative Director and print buyer Traffic controlling the briefs of the Account execs.

1982 –1984 Paton Tupper Durban
Airbrush illustration and product design for the biggest design house in the southern hemisphere. New and alternative product styling, packaging and 3D P.O.S design corporate ID design, audio-visual design/production/staging.
Exhibition design and construction.

1981 –1982 Scotford Mills Durban
Design Co-ordinator, and Studio Manager for their textile design department.
introducing the look for their two international brands – Lightning Bolt and Munsingwear.

1979 –1981 FreeLance Operator
FreeLance graphic design consultancy in Durban.
Corporate design, shop front/interior design, Project and assistant project management, up-market fashion label and restaurant image/menu design very-large-scale muraling and special-effect application, fleet marking
Award winning custom-airbrush illustration on vehicles and particularly motor cycles
My own textile printing factory which was bought out by Scotford Mills [Natal].

I have also been engaged in a variety of public relations and marketing exercises as a free-lance consultant. Besides being involved in various promotional projects in the entertainment/sponsored product arena.

Location

Cape Town, South Africa

Specialties

  • Packaging
  • Illustration
  • Design Management

Experience

30+ years

Awards

Too many to list