Matthew Scott
Graphic Designer / Creative Director — Charlotte, NC
WTVI was looking to create a new brand image that would resonate more effectively to younger viewers, while not alienating their current membership base. The strong triangular grid system not only gives the desired modern aesthetic, but allows their inhouse team of designers to develop multiple executions quickly and easily moving forward.
Identity package
Out-of-home sponsorship poster
Sweepstakes and on-air promotions
Broadcast menu display
Brand guidelines sample spreads
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