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A recognized and rewarded self-motivated creative/brand manager, with a multi-disciplinary approach to problem solving that includes 17 years experience in retail brand development and management, advertising, marketing, product development, and digital media implementation from both a creative and business context. A cross-platform thinker, who is able to analyze all aspects of creative and production from inception through product development to marketing and retail experience. A strong leader with proven ability to excel in various fast paced, high-pressure environments, including remote/satellite work locations and staff/agency management. An excellent communicator that successfully builds new partnerships while nurturing existing relationships.
Specializing in retail strategic planning, brand management and product development, web design, Games, publishing, POP and consulting. High profile brands/companies including: Disney/Pixar, Star Wars, HIT Entertainment, Reel FX, 20th Century Fox, Jim Henson, Thomas & Friends, Barney the Dinosaur, Bob the Builder, Duck Dynasty, Cat in the Hat and Peanuts. Create promotion pitches for strategic partnerships, brand and character development, launch strategies and product development.
Played a pivotal role in the creation of the Home Entertainment division for Reel FX. Lead in developing the Creative department, budget management, hiring staff in response to timing and key deliverables, and building creative brand plans for Reel FX and its brands including: BOZ, The Green Bear Next Door and NASCAR Jr. Managed plans that drove sales of BOZ, to be the #3 selling children’s brand at Christian retail after only 18 months in the marketplace.
Provided Creative leadership for brands that generated over $180 million+ in annual global retail volume. Directed/managed all of the creative aspects of brand development and support Globally. These territories included USA, UK and South America. Managed creative team and brand development of identity, style guides, packaging, product development and approvals, website design and production, advertising and marketing in print and television as well as digital platforms, and trade shows including booth design and construction. Managed creative brand plans that collectively generated more than US$1 billion in retail sales between 1998 and 2005 as well as creative for Bob The Builder Best International License of the Year. Brands include: Barney the Dinosaur, Bob the Builder, Thomas & Friends, Jim Henson. Promotion partnerships with major retailers that include Target, Walmart, Toys R Us and Chick-Fil-A.
Managed creative for HIT Entertainment’s 10+ brands, as well as new brand development. This included 200+ active projects supporting advertising, retail development, website design/support, online store, gaming, DVD/Home Entertainment, style guides, brand development and trade shows.