CONCEPT The creation of a single identity fortwo different institutions (City / Region) is an exercise in creatingand designing complex. We must create a brand image that workstogether and separately. This has led us to propose a differentway to approach and strategy to get out of roads already in place andexplore new avenues of design and communication. The first reading leads inexorably toestablish the coincidence aural and visual level of the first twoinitial letters (BI). A way too busy that we have to leave.There is too much noise and tourism brands around the graph (B). We need to find another commonreference. The searching leads to a matching color. The red part ofthe visual identity of both institutions, is a common reference. In addition, the red part of theeveryday landscape. It is fully linked with the environment and withhighly recognizable brands and values, at the local, national andinternational levels.