As a visual storyteller I take an idea or concept and giving it visual meaning, rather than as written text. Whether creating and conceptualizing visual solutions or communication vehicles, pinpointing and developing concise scope, I have managed multiple projects for a diverse client base from small businesses to major corporations.
Logos & Business Cards
studioPersimmon October 2001 through Present Freelance Graphic Design – Concept and design ------- Compelling information graphics are the life-blood of business today. Developing data-driven stories for corporate clients allows for a strategy and appealing design support rather than static presentation material. Within the client relationship we partner to determine the marketing needs and develop campaign strategies, including trademarked logos and photo sessions for collateral and websites. studioPersimmon (personal graphic design studio) October 2001 to Current Providing comprehensive solutions to small and medium sized business clients, as well as interface with corporate organizations. Contracted with advertising, placement agencies and “virtual” organizations to provide communication solutions for clients, using illustration skills to bring brand and identities together for campaigns and web-based projects. Experience creating brand identities for retail and wholesale clothing designers, developed private brand packaging for food & beverage companies, and consulted with a local educational community to develop an information solution for web-based product. MRM//McCann (contract) October 2015 to March 2016 Support of new business development proposal responses through the use of Powerpoint and InDesign templates, case study design, and other materials requested for submission. Gathering necessary media or images as directed through executive creative director. CFI, LLC (as represented by TCG) August 2014 to October 2015 Designed updated Powerpoint template, case study redesign, proposal template and marketing collateral to reflect contemporary use of corporate logo, integrating components to reflect identity thoughout common materials. Maple Press Printing May 2014 to August 2014 Freelance print production support and design. Johnson Controls (as represented by Aquent) November 2013 to March 2014 Developed internal capabilities presentation with research group using Powerpoint and Adobe Illustrator. Designed process flow diagram for early product definition roll-out to global organization. Consolidated image library for group use and defined usage standards. Project-based Infographics (as represented by InfoNewt) Calendar Year 2012 Development of infographics for marketing material for variety of clients using illustration skills and software. ELM Design June 2005 to December 2010 Administrative support for North American director of Icelandic women’s clothing line. Established tracking system for retail and wholesale orders and product fulfillment for North American retail clients. Allegra Print & Imaging January 2002 to August 2003 Provided graphic design support to client base and print production support for internal processes. STAR – Standards for Technology in Automotive Retail June 2003 to February 2009 Used presentation and illustration skills in development of membership materials for distribution at yearly conference. Electronic Data Systems (EDS) now part of Hewlett-Packard March 1985 – October 2001 Participated in the structured methodology used to design corporate administrative software and became an instructor to the regional administrative staff. Career Highlights: Advanced Technology organization; A Changing World; Impact of Technology on the Automotive Dealer. Designed infrastructure for cataloging concepts, created all graphic elements and coordinated the development of modular 2-volume presentation and electronic version for the Automotive Retail Group supporting General Motors. Sales Central – worked along with Creative Director to develop graphics and define workflow for sales presentation tool designed to streamline presentation process for field sales. Provided graphic support to worldwide sales organization.
Focus on development for printing industry management.