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Art Director/Graphic Designer
New York, NY
New York, NY
Graphic Designer/Art Director with experience across a large range of design and art directing roles including print, broadcast, environmental, direct mail, web and social media. Demonstrated ability in developing concepts, branding, corporate, editorial and B2B and B2C design. Excellent communication skills and proven experience producing high quality content in collaboration with marketing partners and external vendors. Manager of art and production teams.
NADINA SIMON 115 West 73 Street, New York, NY, 10023 Phone: 646.734.6914 Email: NadinaSimon@gmail.com Portfolio: nadinasimon.prosite.com Linkedin: linkedin.com/in/nadinasimon Profile: Integrated Graphic Designer/Art Director with experience across a large range of design and art directing roles including print, broadcast, environmental, direct mail, web and social media. Demonstrated ability in developing concepts, branding, corporate, editorial and B2B and B2C design. Excellent communication skills and proven experience producing high quality content in collaboration with marketing partners and external vendors. Manager of art and production teams. Designs created from initial concept through finished production. Software Skills Expertise in InDesign, InCatalog, Photoshop, Illustrator, Acrobat/Preflight Experienced in Adobe Creative Suite, Dreamweaver, HTML and CSS, Microsoft Office including Word, Excel, PowerPoint Well versed in Macintosh and Windows, Mailchimp, Constant Contact, Various social media programs Full Time Experience Alex Brands 2013-Present, Graphic Designer, Fairfield, NJ Integrated designer for umbrella toy company comprised of 11 brands and rapidly growing. Iconic imprints Include slinky, Ideal Toys, Shrinky Dinks, ALEX Toys and Scientific Explorer. Marketing, environmental and web design for point of purchase, e-commerce, website, interactive media, social media, catalog, advertising, infographics, sales presentations and decks, sell sheets, outdoor, tradeshow design and branding. Partner with international B2B and B2C marketing teams, retailers and consumers. Art direction of fashion and still photoshoots. Work on multiple projects simultaneously in a wide variety of media. Collaborate with sales teams, outside vendors and product designers, within an art department of 21 people. *Created corporate ID for Alex Brands, synthesizing its diverse and ever-growing product line. *Initiated and designed new social media marketing campaign. *Founded banding and style guide for foreign store interior design and POP displays. ALEX Toys 2010-2013, Graphic Designer, Northvale, NJ Integrated designer for international luxury and lifestyle toy brand, known worldwide for its craft kits, bath and educational toys. Marketing, packaging, environmental and visual merchandising design for point of purchase, store, tradeshow, catalog, web, advertising, social media, sales presentations decks and sell sheets. Managed multiple projects simultaneously in a wide variety of media for web and print. Collaborated with sales teams, outside vendors and product designers. Art direction of photoshoots and freelance artists. Creation of mock-ups. *Orchestrated design projects for foreign clients from concept through production, thus generating more ?sales in foreign countries such as Greece, Venezuela and Africa. *Restructured in-house marketing plan plus 360 page full color catalog. *Increased significant sales and awareness by revitalizing company social media and e-blast marketing campaign. Warner Brothers,,New York, NY DC Entertainment (DC Comics)?2007-2010, Art Director, Creative Services and Custom Publishing Designed a variety of marketing projects, advertising, POP and store collateral, custom comic books, childrens and adult trade books, chapter books, collected edition and graphic novels. Analyzed client requirements, established and ensured adherence to project timelines and budget constraints. Collaborated with production teams and writers. *Received special recognition from Christopher Nolan, Director of Batman Returns, for design of DVD box set booklet. Designed comprehensive collateral program for projects for Batman Returns motion picture, working with marketing teams in California. MAD Magazine?1995-2007, Senior Designer/Associate Art Director Designed departments and features for MAD, MAD Classics and MAD Kids magazines from initial concepts and sketches through completion. Created products and packaging for promotional and licensing products, such as toys, games, display, signage, websites and books. Conducted auditions with models, researched and hired stylists, and art directed photo shoots on location. Art Directed food styling and created props. Presented ideas within group environments in cover concept meetings. Conceptualized with editorial staff, illustrators and production teams. *Special recognition by Barry Meyer, Chairman and CEO of Warner Brothers, for ?concept design of 9/11 magazine cover. *Received Warner Brothers Carrot Award 2001 for achievement and quality performance, by taking on position as acting art director for 8 months in emergency situation. *Managed art department of 5 designers, plus numerous in house freelancers and production designers. Wrote and reviewed annual performance reports for staff. *Reduced art costs by 50% by initiating and managing in house photo retouching and photography. *Managed illustration pool of over 200 people, constantly researching and bringing in fresh talent. *Purchased stock photos and illustrations. Researched and maintained directory of illustrators, photographers and outside vendors, including prop makers, models and stylists. Sesame Workshop (Childrenís Television Workshop), New York, NY ?1992-1995, Assistant Art Director Designed and art directed marketing, advertising and publishing projects for Muppets and Sesame Street, including design of 321 Contact magazine and Sesame Street magazine. Freelance Experience, 1995-Present Conceptualization, design and production for numerous freelance projects in entertainment, music, education ?and corporate industries. All jobs handled from initial client contact through print production. Design of large ?format signage, advertising, logos, banners, posters, T-shirts, websites, marketing and banner design, corporate identity, invitations, press kits, advertisements, catalogs, brochures and packaging. Illustrations and prop creation ?for a variety of projects. *Clients include: The Grateful Dead, Govít Mule, Burger King, Warner Brothers, Scholastic., Popular Science Magazine, Pace University, Gathering of the Vibes music festival. Education MFA Art Education New York University New York, NY BFA Fine art/ Educational studies The University at Albany Albany, NY ASC Advertising/ Graphic Design Fashion Institute of Technology New York, NY
New York University MFA The University at Albany BFA Fashion Institute of Technology ASC