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My employer at the time,fd2s, was hired by the city of Marshall, Texas to develop a wayfinding strategy and design. I was involved in the initial concept phase, and responded to the design brief with a conservative post and panel design. The simplicity of the design is meant to both allow the content to stand out, as well as suggest a warm sense of handcraft.
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We conceived a flexible design, as this concept will likely be used in many different configurations and scales as the needs and location for the signs change.
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This image illustrates some of the many possible sign configurations.
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Exploring the many possible configurations, this model suggests the use of one configuration at an intersection.
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Wayfinding for City of Marshall.

The “double twin bracket” theme was carried over throughout the system.
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Wayfinding for City of Marshall.

The “double twin bracket” theme was carried over throughout the system.
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Wayfinding for City of Marshall.

The “double twin bracket” theme was carried over throughout the system.
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Part of the City of Marshall revitalization plan called for the creation of an entertainment district. To direct traffic, and serve as a beacon to drivers on nearby I-20, we proposed the use of searchlights as well as custom overpass signage and lighting. It was my job to illustrate these concepts.
Original daytime photos on the left, and the photomontage for the concept on the right.
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Part of the City of Marshall revitalization plan called for the creation of an entertainment district. To direct traffic, and serve as a beacon to drivers on nearby I-20, we proposed the use of searchlights as well as custom overpass signage and lighting. It was my job to illustrate these concepts.
Original daytime photos on the left, and the photomontage for the concept on the right.

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