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When Berry Hill Baja Grill approached my employer sign company at the time, they presented us with a particular dilemma. While their signage square footage allowance was plenty for a large sign, the individual faces of their hexagonal facade were not.
I conceived the idea of a radiused sign wrapping around the two contiguous planes, thus enabling them to use their total allowed square footage.
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This, of course, if the kind of idea that doesn’t help clients much unless you can illustrate it. So I did, creating day and nighttime versions.
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This, of course, if the kind of idea that doesn’t help clients much unless you can illustrate it. So I did, creating day and nighttime versions.
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I think the photo reflects how close I came to realistically I portrayed the design solution.
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For the Chandler retail project in Georgetown, Texas, we used materials that would convey the desired “contemporary ranch”: limestone (cladding), (faux) rusted steel, galvanized steel. This identity was carried through other components in the system.
In order to properly illustrate the sign, I created the rusted iron and stone textures from photos I took in the shop, and out in the field.

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