Coroflot

Resume

Avinash Tripathi
UX Designer
www.nashatwork.com | blog.nashatwork.com

Summary
I'm an enthusiastic designer with over 8 years experience creating user interfaces for web, mobile and desktop.

Skill Set

User Experience XHTML UI/Web Design
Interaction Design Photoshop Information Architecture
W3C Standards Illustrator Branding/Identity
Flash Dreamweaver CSS
Typography Visual Design Illustrator

Knowledgeable in:
XML ActionScript AJAX
GWT jQuery YUI
Microsoft Expression

Professional experience

hCentive Inc.
User Experience Lead (October 2009 – Present)

Tasks and responsibilities
• Manage the overall branding and User Experience for www.hcentive.com
• Create information architecture, use cases, web standards, workflows, design and interaction
• Create highly proficient mocks/comps into standards-compliant, cross-browser, semantic XHTML/CSS
• Constant interaction with the SEO team for improving site conversions

Pine Labs Pvt. Ltd.
Head User Experience (December 2008 – October 2009)

Tasks and responsibilities
• Manage the overall branding and User Experience of PineLab’s Products
• Create UI specifications,
• Create Information Architecture of applications
• Create use cases, web standards, workflows, design and interaction
• Create highly proficient mocks/comps into standards-compliant, cross-browser, semantic XHTML/CSS
• Interaction with Media Company for the PR exercises of the organization

Lime Spot Technologies Pvt. Ltd.
Sr. UI Designer (February 2008 – December 2008)

Tasks and responsibilities
• Work closely with product management and developers to create Rich UI design, workflows for LimeExchange and LimeDomains.
Major achievements
• Revamp of the design and creating new use cases, information architecture, W3C compliancy and analyzing usability issues throughout the site.
• UI Designs for new features such as Q&A (Questions & Answers) http://www.limeexchange.com/qa/questions/index
• Setting standards for the team of designers to follow to optimize website’s performance
• Complete revamp of www.limedomains.com with respect to UI Design and Usability issues
• Create effective mailers and SEO practices in collaboration with the marketing team
• Product launch presentations, marketing kit and collaborate with vendors for design of the theme of the events

Pine Labs Pvt. Ltd.
Module Lead (May 2005 – January 2008)

Tasks and responsibilities
• Lead a team of 3 designers for design of the UI of various products
• Liaison with product management, partners and developers to create UI specifications, use cases, web standards and workflows
• Corporate website management and SEO http://www.pinelabs.com
• Interaction with Media Company for the PR exercises of the organization.

Major achievements
• Award winning Flash presentation for SIM Salvage- A Disaster management applet at SIMAGINE 2005
• UI Designs for devices such as terminal slips and Payphones
• Flash UI design for Gemalto (formerly Axalto), SIM Applications online kiosk
• Exploring and implementing designs in new design environments, GWT
• Enhancing corporate site’s ranking up on Google search results through effective SEO

Idea Zinc Design
Web Designer (Jan 2004 - April 2005)

Tasks and responsibilities
• Design of various mid size as well as portals for mid size European websites
• Evangelization of web standards and hybrid XHTML + CSS development for internal and customer facing web applications
• Interaction with the designers, partners, management and developers
Major achievements
• Web design of GE Capital, Jaypee Group
• Interactive Flash presentations for Citibank, FMS, Global Vantedge

Planet4Domains
Web Designer (May 2000 - Feb 2003)

Tasks and responsibilities
• Production and development of corporate client sites, including on-site visits, consultation and search engine optimization.

Education

• B.Com (P) from Delhi University, 1999
• Diploma in Web/Graphic Designing (Arena Multimedia 1999, A division of Aptech)
• Post Graduation Diploma in Journalism and Mass Communication from Kurukshetra University 2007-08
• The Science and Art of Effective Web & Application Design – Training program from Human Factors International 2008

Recognition

Various Web Awards for personal portfolio nashatwork and various designs from Design Firms, Web Throwers Golden Web Award, Artsy Awards, Pages.Think, Graphic Orgasm and CSSFlash.

Personal Info
Father’s Name: Mr. Anil Tripathi DOB: 30th October 1978 Marital Status: Married