Yellow Cab in San Francisco
The Creative Brief
The Creative Brief_1
iPhone Application
Website Extension
Promotional Items
Valued Customer Card
Print Ad
Bus Shelter
gLike
Yellow Cab_Advertising Campaign
Call ahead and have an easy ride with San Francisco Yellow Cab Company.
The Pink Martinis
- Single females aged 25– 40 with $60K+ income
- Liberated urban dwellers
- Career minded and outgoing
- Have strong friendship bonds
- Concerned most about convenience and comfort in life
- Do not own a car