qView Full Size
Mindmap. Designing for MORETTA Fashion Hotel, there are multiple sources of inspiration. In this case, the product line is 1) a bath product, 2) a modern interpretation of Carnival of Venice, and 3) related to fashion design. To successfully embody the MORETTA brand, this product line should be at the intersection of these 3. Although a triple constraint is a challenging design problem, there is also an upside of triple the inspiration (tri-pollination?) and design focus, to create a much stronger and unique brand identity.
The Carnival's Ovi Odoriferi tradition became the basis of the branding concept. I chose this concept because as a bath product, bottles carrying nice-smelling shampoos and lotions could be metaphors for eggs containing perfumes. Storytelling is the springboard for this design.