Nicolas MELAN

Brief:
Design a range of socia card readers to help Kapelse, a startup company to launch its first products, on the French market. Designers will suggest the best component integration architecture, to make the products as small as possible.

Strategic design choice:
Define a relevant product identity, which is closer to high-tech electronic products, rather than medical products (more easily accepted). As it was a startup company, not trying to target high quantities, but rather quality, with a high-end positioning, to promote their brand, and make a difference more easily on the market. And it worked very well (ask me for more details).

• Industrial Design
• Product Design