Brief:
Design a new concept of bagless and wireless vacuum cleaner, from a technical prototype developed by Chiaphua Industries. The goal was to help the company to present its wireless technology to its customers in an attractive way. So I proposed a slender and very fluid design, with minimalistic lines. I designed it with a general “purity of shape”, to give it a very aerial look. It was later redesigned to match the identity of the end customer of this new vacuum cleaner: Bissell (which is an information that was not available at the start of the project). So I reworked the lines of the product, to both integrate the stylistic codes of Bissell, as well as refreshing them, laying the foundation for the future line of products of the brand.
Strategic design choice:
Working with the client in 2 stages, first design a very appealing design to present the technology developed by Chiaphua Industries.
