Coroflot

Resume

:: specializing in
• Design (including Corporate Collateral, Direct Mail, Ads, Catalog, Logos, Apparel)
• Print Management
• Marketing Initiatives
• Copywriting/Editing/Proofreading
• Project Management
• Illustration

:: employment
Freelance Designer~ Nina Creative~ 2000-present

Senior Designer/Product Development~ FERA International Corp.
~ Torrance, CA 2006-2010
Lead designer for international ski/snowboard apparel brand. Responsible for design/print management of all corporate collateral including identity, brochures, direct mailers, one-sheets, catalogs and press kits as well as art direction of lifestyle and product shoots. Also spearhead print and web-based marketing initiatives (direct mailers, mass emails, retailer POP program, manage Google AdWords campaigns) for both B2B and B2C markets. Work with freelance apparel designers to concept outerwear, pant and sweater collections. Partner with Design Director to determine palette, fabrics and trims as well as create all apparel embellishments such as zipper pulls, embroideries, screens, labels, hangtags, packaging, linings and repeat patterns.

Senior Designer/Print Manager~ Mad Dogg Athletics~ Venice, CA 2003-2006
Responsible for maintaining visual continuity of the Spinning® brand for an international audience. Revamped brand image and helped reposition the Spinning program within action sports industry to maintain top market share in the indoor cycling category, both domestically and internationally. Design company brochures, ads, postcards, flyers, tradeshow materials and sell-sheets from concept to completion as well as apparel graphics and printed catalog for full Spinning-brand clothing line. Experience art directing photoshoots for marketing collateral. Partner with Marketing Manager to brainstorm cost-effective marketing initiatives as well as compile/edit monthly newsletter (distribution of 10,000.) Also oversee design/production of all print materials - develop production specifications, establish project timelines, source and identify vendors, implement competitive bidding, pre-press management, press approvals, maintain budgets, oversee costs, deadlines and billing. Manage one in-house graphic designer and several freelance designers.

Designer, Vapor Records~ Santa Monica, CA2002-2003
Designed posters, CD packaging and promotional materials for record label’s clients including Zwan, Jason Yates, Jonathan Richman and Tegan & Sara. Also wrote press releases and copy for print pieces.

Head Animator, Mike Young Productions~ Woodland Hills, CA1999-2001
Managed a team of eight pencil animators for “Horrible Histories,” an animated children’s series. Responsible for generating and meeting very tight production deadlines as well as training new employees. Also created storyboards, layouts and character designs for the show.

:: key freelance
• KEEN~ Designer for B2B and B2C marketing collateral, including sell sheets, brochures, hang tags, store displays, etc.
• GoLite~ Designer for B2B and B2C marketing collateral such as posters, sell sheets, SWAG cards, etc.
• Kaprey Clothing~ Designed identity, apparel graphics and sales collateral for launch of mens/womens line, now carried by Fred Segal.
• Via Worldwide~ Conceptual Designer. Created collage for proposal intro sequence of the Sharon Osborne Show. Also developed several designs for Sharon‘s intro character.
• Nickelodeon~ Co-creator of children's series. Concepted for all aspects from character design to story springboards.
• Disney~ Copywriter. Generated fairy-tale verse for 30-second television spot.
• yU + co~ Illustrator. Concepted and created 22 collage pieces for the title sequence of feature film “One Night at McCool’s.”
• TightSweaterPress~ Illustrator/designer. Designed/ illustrated 2 short story books for publishing company's international catalog.

:: education
1998 BFA, Rhode Island School of Design~ Providence, RI

::awards
• Graphic Design USA~ In-House Design Award
• HISA: Paros, Greece~ Summer Artist-In-Residence