Ecofood Calculator - Part of an interactive exhibition that simplifies and explains the components of food's carbon footprint. This wall-sized graphic allows visitors to calculate the carbon footprint of a particular food.
Ecofood Calculator, Detail - Foods are evaluated based on food type, production methods, miles traveled, use and storage, and packaging, with each category weighted based on its importance.
Ecofood Calculator, Artichokes - This is the carbon footprint calculation for organic artichokes from California packaged in cardboard. The result is a ratio of positive to negative factors, with a higher number on top indicating a low carbon footprint.
Ecofood Calculator, Sauage - This is the carbon footprint calculation for organic beef sausage from Canada packaged in paper. The result is a ratio of positive to negative factors, with a higher number on the bottom indicating a high carbon footprint.
Visitors pick a food card and use it to practice carbon footprint calculations. Once the concepts are understood, evaluation of foods in daily life will become intuitive.
Ecofood Card, Eggs - Visitors pick a food card and use it to practice carbon footprint calculations. Once the concepts are understood, evaluation of foods in daily life will become intuitive.
Ecofood Pyramid - An adaptation of the traditional food pyramid, base don food's carbon footprint. The Pyramid rotates, with progressively more detailed information on each side.
Ecofood Pyramid - Food type is the most important determinant of food's carbon footprint.
Ecofood Pyramid - In order to reduce carbon footprint, eat mostly vegetables, fruits and grains and reduce consumption of red meat.
Ecofood Pyramid - Detailed explanations of the carbon footprint of each food type, based on production methods and the efficiency with which input energy is converted to food calories.
This part of the exhibitions tests our perceptions about the eco-friendliness of different packaging materials against reality.
A sliding door reveals that metal and glass in fact have the highest carbon footprints, because of energy used in production, transport and disposal.
Logo - Logo for an exhibition about understanding and reducing the carbon footprint of one's food.
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Ecofood
Nina Reck
Graphic Designer & Illustrator Washington, DC