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This trade show design project is for Levi Strauss & Co. at Magic Hall, Las Vegas, 2013. In the incoming season, Going Forth is still the main campaign that they want to launch.Going Forth is developing potential and transforming into something special and unexpected.
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I use a chrysalis form as an inspiration for my design. A chrysalis pulsates with emerging life and draws us to look closer and feel its energy.

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