Resumé

Professional Experience

April 2011- Present
Graphic Designer
BugEye Design
Working on a series of projects from catalog designs to logos, stationary and websites.

July 2010-March 2011
Design Consultant
Suryagarh - Boutique Luxury Hotel,Jaisalmer
http://www.suryagarh.com
Part of a two member team responsible for setting up a hotel owned lifestyle product shop.
Responsibilities included:
1. Developing new product ideas and seeing them through from conception to product development.
2. Branding: Name, logo development, packaging.
3. Interior designing of the space.
4. Merchandising: searching for wholesalers and procuring viable products at right prices.
5. Pricing of the products.
6. Visual Merchandising
7. Customer interaction and sale execution.
8. Maintaining Records and Book-keeping.
9. Training staff personnel for shop management.

June 2010-February2011
Freelance Designer
Blue Fish
(http://www.bluefish.co.in)
Freelance projects include Page Layout and Grid Design for books and brochures.

Nov 23,2010-April01,2010
Design Intern
Episode(Whorra Enterprises), Noida
http://www.episodesilver.com
Graduation Project.
Responsibilities included:
1. Market research on competitors and consumer base.
2. Developed product ideas for expanding corporate product line.
3. Conceptualization and production of Corporate accessories. Corporate Range included Bookmarks, Keychains, Visiting Card Holder, Pen Stands, Clocks, Stationary Trays,Bud Vases and calendars.
4. Bookmarks and Key Chains are currently in retail.

June 08,2009-July31,2009
Design Intern
Magppie Retail Ltd. , Delhi
http://www.magppieindia.com/
Internship.
Contributed Initial ideation sketches for Broggi.
Studied Design, Production and Marketing.

May20,2008-June 19,2008
Design Intern
Descom, Ahmedabad
Developed Corporate Identity of My Bike (a Bike Rental Agency)

Academics
B.Des (2006-2010)
National Institute Of Fashion Technology, Gandhinagar
Fashion & Lifestyle Accessory Design
CGPA:8.225
12th Board(CBSE-2006):86.4%
10th Board(CBSE-2004):91.2%

Research
Craft Cluster Initiative
(October 2008)
Field research on Chattar ka kaam of Kullu & Silver Jewellery of Chamba

Competencies
Conceptualizatio of ideas, layouts.
Good understanding between the interaction of form, space and aesthetics.
Well versed in sheet metal products produced by Forming/Casting/Drawing.
Exposure of micro level jewellery as well as macro level interior products.


Software Skills
Corel Draw
Adobe Photoshop
Rhinoceros
Adobe Dream Weaver
Adobe Page Maker
Microsoft Office

Achievments
Jewellery design showcased in IIJS 09
2 designs published in JewelBiz (Jan-Feb 09)
Secretary of Literary Club in college (Aug 08-May09)
Among Top 7 contestants in Inter College Logo Design Competition,2007
Among top 0.1% students in English CBSE Board Exam, 2004

Additional Aptitude
Playing Guitar
Poetry Writing
Cartoon Development

Personal Information
Birth date: 10th November 1988
Nationality: Indian
Gender: Female
Languages known:
English(proficient)
Hindi(proficient)
Gujarati (understanding on hearing and reading)

Projects by Nishtha Mehrotra