Ben Niu

With a proud personal achievement of all Heys product creation were realized to perfection during service at Heys Design Department, Heys has started its new product R&D system to amplify the branding promotion which is now expanded to global market in Asia, Europe, and Australia…
 Luggage design and travel accessories innovation/development, new technology/material research and application. Mockup making.
 Social media promotion creating (TV, Magazine, outdoor Ads…) include photography/videography.
 Packaging materials development.
 Production control, coordination, and report.
 Marketing research and investigation.

Performed as branch team manager that was responsible for 3G/4G product line. About 40 personal designs and over 500 team projects accomplished perfectly.
 Directed related graphic and packaging projects.
 Performed as instructor and consultant for trainings to design skills and project management.
 Headed customised projects, CMF processing, and production control / factory resource management.

Led Design Studio to achieve hundreds of product designs of lifestyle accessories, business accessories, travel accessories and promotion gifts, combined with Graphics Design(Web graphics, Packaging, Advertisement, Retail display...).  Headed in a variety of projects that have gained contracts and collaborations with illustrious clients such as: Toyota, Bose, Allianz, Lexus, Ebay, Mercer, Fedex, Ikea and General Electric. Fulfilled duties in marketing and production.
 Supported two other partners in brand development as The Time Workshop (A manufacturer and distributor of timepieces) and Lotus Springs that designs and develops the finest collection of home apparel and accessories for North America.

Expanded Design consulting (Integrated product design solutions, Branding promotion, CI strategies).

Created Product Design and Packaging Design of Auto Electric Accessories, packaging production quality control, Layout Design, Branding Promotion.