A Stop Child Abuse Campaign organized by UNICEF Malaysia, create this campaign because child abuse case in Malaysia keep increasing non-stop. And objective of this campaign is dynamically promote the "Stop Child Abuse"message to everyone.
This is a thirty second TV ad. I use blood hand print to represent the evidence of child abuse. The kids suffer and cant escape of it. I use a lot of blood to present my idea because it is very serious problem and its need our attention and action immediately. Because they need our help to rescue them.