Nupur Afzulpurkar

Corporate Identity - I had Re-Designed the identity keeping in mind the Royal status which the Taj Group carries with it across the globe. The Taj Group which is one of the leading hotels in the world. The beige color which I have used gives a feel of the royalty as the name Taj rightly deserves to called for.I had Re-Designed the identity keeping in mind the Royal status. The beige color which I have used gives a feel of the royalty as the name Taj rightly deserves to called for.

Corporate Identity - The Identity reflects a complete fresh outlook with a smart blend of food along with the term of online ordering. Away from the regular shades of Yellow, Red, Orange etc. which has been hammering the minds of the people everyday, This color combination reflects the tricolors of the Indian Flag making it look more authentic and trendy.

Coleterals

Parineeta - Visual Identity for a Beauty Parlour & Boutique

Solsense1 - Solsense1 is an IT Company in Karachi, Pakistan which gives various services to Networking, call centres, Voice over IP. It required an smart, Eye catching, and Elegant Identity which blends with the company’s vision of being focused to be a leader in providing services to the IT World. The coluor Maroon Gives a Corporate Look and Blue gives stability to the company as has firm vision and well laid approach towards its goals.

Shivolve - Shivolve is an online membership site where people from various backgrounds, fields can interact and share views, opinions, and knowledge. The caption Share & evolve means that one person can make a difference. The brief was to re-design the identity with a smart and subtle variation. I have used a simple form of communication which is the speech bubble stating that one person can make a difference. Both the colours show friendly, inviting, and welcoming nature.

Mandu, Fort Branding - MA Project, Birmingham City University - Mandu is a huge fort located south of Dhar in Madhya Pradesh. Its a place of natural beauty and mezmerising architecture. My attempt was to resolve questions relating to how members of a specific culture respond to visual design which is rich in cultural & Traditional values. The aim here was to give it a voice as it was an relatively unknown place and required a strong and distinctive presence.

Mandu, A fort in Central India. - The concept is a blend of spirituality and eternal love. In the the flowy lines resembles Narmada River which flows around Mandu causing a semi - Circle. Narmada has a huge importance as it was a source of worship for Queen Rupmati. Secondly, the Peacock feather is considered to be a symbol of love in the Indian context so it connotes the eternal love story which is the spirit of Mandu. The organic form shows traditionally, and authenticity of the place.

Ethnique Furnitures - The Identity is designed in a way that it retains the touch of royalty and elegance. I have used Helvetica Thin to focus more on elegance and class as this brand is exclusive for the rich class. I have kept one element which shows the authenticity of rajasthan and its culture.

Ethnique Furnitures - The Identity is designed in a way that it retains the touch of royalty and elegance. I have used Helvetica Thin to focus more on elegance and class as this brand is exclusive for the rich class. I have kept one element which shows the authenticity of rajasthan and its culture.

Greener Birmingham - Greener Birmingham was Identity competition for the Greener Birmingham organized by Birmingham City Council in 2009-10. This was an campaign in preparation for Birmingham as the greenest European city. The identity was sent as a part of the competition. The identity is worked out on the mix culture and vibrancy of Birmingham. It also shows the life in Birmingham as Lively, Vibrant, Friendly, and always Welcoming.

Greener Birmingham - Greener Birmingham was Identity competition for the Greener Birmingham organized by Birmingham City Council in 2009-10. This was an campaign in preparation for Birmingham as the greenest European city. The identity was sent as a part of the competition. The identity is worked out on the mix culture and vibrancy of Birmingham. It also shows the life in Birmingham as Lively, Vibrant, Friendly, and always Welcoming.