BORN DIGITAL - PROJECT: SCHOOL PROJECT @ DMJX TYPE: GRAPHIC/MOTION DESIGN 1.YEARS EXAM YEAR: 2010
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BACKGROUND: BORN DIGITAL IS A FICTIONAL ELECTRONIC GADGET EVENT FOR CHILDREN, WHERE YOU CAN EXPERIENCE AND BE INSPIRED BY TOMORROW'S TECHNOLOGY IN THE FIELD OF THE PLAY CULTURE.
SOLUTION: I USE A PIXEL GRAPHIC UNIVERSE TO EMPHASIZE THE DIGITAL MEDIUM. BUT A PIXEL GRAPHIC UNIVERSE COULD HAVE A VERY CLINICAL/HI-TECH LOOK.
SO I HAVE CHOSEN TO USE LEGO UNIVERSE TO REPRESENT THE PIXEL GRAPHICS UNIVERSE.
BORN DIGITAL - PROJECT: SCHOOL PROJECT @ DMJX TYPE: GRAPHIC/MOTION DESIGN 1.YEARS EXAM YEAR: 2010
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BACKGROUND: BORN DIGITAL IS A FICTIONAL ELECTRONIC GADGET EVENT FOR CHILDREN, WHERE YOU CAN EXPERIENCE AND BE INSPIRED BY TOMORROW'S TECHNOLOGY IN THE FIELD OF THE PLAY CULTURE.
SOLUTION: I USE A PIXEL GRAPHIC UNIVERSE TO EMPHASIZE THE DIGITAL MEDIUM. BUT A PIXEL GRAPHIC UNIVERSE COULD HAVE A VERY CLINICAL/HI-TECH LOOK.
SO I HAVE CHOSEN TO USE LEGO UNIVERSE TO REPRESENT THE PIXEL GRAPHICS UNIVERSE.
Born Digital - your future playground - BACKGROUND:
Born Digital is a fictional electronic gadget event for children, where you can experience and be inspired by tomorrow's technology in the field of the play culture.
I use a pixel graphic universe to emphasize the digital medium.But a pixel graphic universe could have a very clinical/hi-tech look.
So I have chosen to use Lego universe to represent the pixel graphics universe. This will give a freer and dynamic look to the identity while preserving the pixel graphics feelling into it.
In this way it give the event a unique, different and exciting identity. It will make the event stand out and therefore people will remember it.
Project: School project @ DMJX
Type: Motion / Graphic Design
Year: 2010