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* nyc factotum *

Creative Direction | Art & Copy | Trad Mad Ave | Interactive | Design | Crosswords | Papercuts — New York, NY

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Published:: Oct 16, 2012

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GENERAL DESIGN /// DIRECTV (AMEX CO-BRANDED) /// BILL STUFFERS

Few people enjoy receiving...er...post office 'recyclables'. Especially if loaded with "Buy! Buy! Buy!" content. But direct mail pieces needn't overwhelm with fugliness. My redesign of DIRECTV's bill stuffer template bears a markedly more sophisticated look than its predecessor, and was so well received, I was asked to brand a variety of other print pieces (marketing kits, brochures, etc.) with the same aesthetic.

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