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* nyc factotum *

Creative Direction | Art & Copy | Trad Mad Ave | Interactive | Design | Crosswords | Papercuts — New York, NY

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Published:: Jun 21, 2012

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GENERAL DESIGN + MAD AVENUE /// OUTDOOR LIFE NETWORK /// TOUR DE FRANCE MARKETING KIT

THIS PROJECT PAGE FEATURES: Promo Kit packaging + folder + one-sheets + wire bike toy ||| CLIENT: OUTDOOR LIFE NETWORK (*Later changed to Versus + NBC Sports Network) ||| CUSTOM TYPEFACE: Rugged Slab/Sans ||| OLN is a sports & outdoor enthusiasts cable network which has since changed ownership and therefore name. This marketing piece was created in keeping with the campaign's newly branded aesthetic to promote (then exclusive) programming for the Tour de France.

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