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Because I was insanely busy with other SIDESHOWS tasks, and because my team had no way of knowing which artists would be participating until the nth hour — nor how many...I needed to create a series of branded templates which would allow me to plug in artist info & band-provided promotional photos on moment's notice. (*Had a full-scale festival become an actuality, I would have designed an über conceptual band-agnostic poster to highlight what would have been a large roster of artists.)

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