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Admittedly this alternate concept wasn't produced (hence its gif approximation), though might have been had a UK campaign for cell phones not have coincidentally been conceived at the same time, and had the client not redirected its original "one click" strategy.
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…nor this additional concept (hence its gif approximation), which I've included by way of thinking process, to show how one basic concept can result in so many different interpretations. (Simple story, simple to use product.)

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