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"Holiday" (*This ad was created for a holiday series which decorated kiosks and signs all over malls throughout the U.S. and French Canada, translations included.)
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"Cooking at Home" (*Flirting with talent in order to bring about the most natural facial reactions, can also be amusing. I remember attempting to intentionally embarrass this model.)
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"OnStar"
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"Mobile Phones" (*What you'll likely never guess in looking at this image is that the actress is speaking with me! In wanting to avoid model-y facial reactions in favor of more natural candor, I rang her up by cell and shared horror dating stories of my own. The set was built for the shoot.)
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"Hiking" (*Debit ads were especially challenging, because there are only so many synonyms for "Leave your cash at home.")
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"Home Improvement" (*Sadly, the photographer's wiener dog didn't make the final cut, although the photographer's producer can be seen framed within the background c/o her elementary school photo.)
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"Cookies for Santa" (*This ad was created for a holiday series which decorated kiosks and signs all over malls throughout the U.S. and French Canada — Pepé le Pew translations included.)
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"Home Depot Sweepstakes"
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"Red Lobster"
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"Universal Studios" (*This highway-bound billboard was created with Universal Studio Orlando's Jurassic Park ride in mind. Raaawr.)
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"Broadway Across America" (*The pictured marquee was actually custom manufactured, at half true-to-life scale. Ads appeared on billboards and bus shelters in cities with appreciative theater audiences.)

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